Demand Econometrics Increases Reach and Traffic According to Alexa.com Rankings.

Company's public online strategy effective, setting new records for traffic, reach, readership and global awareness.

MEQUON, WI (PRWEB) July 12, 2003 - The latest Alexa.com rankings confirm Demand Econometrics experienced increases in key statistical measures including reach per million, reach rank, and traffic rank in its public web property, www.drivedemand.com . The current rankings indicate 15% increases in traffic, reach and page activity, and compare with internal figures from Demand Econometrics.

The Company also stated that enrollment in its subscription base continues to grow ahead of projections.

Alexa, a unit of Amazon.com, is an industry recognized source for Internet traffic statistics, determines rankings based on a methodology which combines unique users and page views for a three-month rolling period. Demand Econometrics attributes its increased ranking to the quality and depth of its content.

Richard D. Janezic, CEO of Demand Econometrics, states, "We are obviously pleased with the Alexa results. Since its launch, the growth strategy for our public web properties has consistently focused on developing and delivering relevant, actionable, high value content to our visitors and clients, supplemented with strategic industry relationships. The Alexa ranking helps us validate the continual progress of our online strategy."

Employing these strategies, Demand Econometrics expects to further develop the effectiveness of its current and proposed web properties, as measured in both reach and overall Alexa ranking.

Demand Econometrics, which is also participates in Alexa's Certified Site Stats program, has earned a top 1 percentile ranking of all Alexa ranked sites. With a highest value numerical ranking of 1, Alexa highlights web properties (URL's) ranked in the top 100,000 most visited sites, and provides statistical measures including traffic, reach, and page view activity.

About Demand Econometrics
Demand Econometrics provides quantitative strategy and sales/marketing execution services that deliver dramatic increases in sales, marketing, business development and client service effectiveness. The Company helps clients to understand, measure, and develop sustainable demand for their products and services by applying analytical methods and data-driven decision making to the sales, marketing, business development, and client care functions of a business. Demand Econometrics uses a short-term engagement, long-term relationship model to provide market focused, high Return on Investment (ROI) solutions using fact-based, data driven decisions. The Company services combine sophisticated analysis with practical bottom line answers that drive top line revenues for early stage and high growth stage clients in selected high tech, manufacturing, financial services, and healthcare sectors. For more information, the Demand Econometrics site is located on the Web at http://www.drivedemand.com.

About Alexa Internet
Alexa Internet, the Web Information Company, gathers, stores, indexes and makes available multi-terabyte digital libraries, collections of Web sites and other Internet information. The company's Archive of the Web has been growing since 1996, and now contains over 40 terabytes of data. Alexa also offers a free Web navigation service (available at www.alexa.com) which gives Internet users access to the Archive as they surf, as well as detailed information about Web sites such as related links, contact information, site statistics, and reviews. The company donates a copy of its Archive of the Web on an ongoing basis to the non-profit Internet Archive, which is endowed to preserve our digital heritage for scholarly access. Alexa, a wholly owned subsidiary of Amazon.com, is located on the Web at http://www.alexa.com.

Alexa, surf engine and the Alexa logo are all trademarks of Alexa Internet.

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