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ADB demonstrates iTV applications at StarHub・s Anniversary Roadshow in Singapore
ADB is demonstrating applications it is providing for StarHub digital cable services launch later this year during the Singapore pay-TV operator・s one-year anniversary roadshow.
Geneva (PRWEB) July 13, 2003 -- Advanced Digital Broadcast, a leading designer and developer of set-top boxes and their software for cable satellite and terrestrial interactive television, is joining StarHub, Singapore・s sole pay-TV operator, at the celebration of its first-year-of-operation roadshow in the Singapore International Convention and Exhibition Centre (SICEC), Level Two Ballroom. The event will take place from noon until 9 p.m. on Saturday July 12 and from 11a.m. to 9 p.m. on Sunday July 13.
ADB is one of four key technology partners selected to work with StarHub to put in place a system for its digital cable services due for rollout by the end of 2003. The others are conditional access provider Nagravision, system integrator Thomson Broadcast & Media Solutions, and middleware provider, OpenTV.
During the two-day event, ADB is showcasing three of the own-design applications it is providing for StarHub・s digital cable services later this year. These are: Its TV mail, EasyMail, which enables users to send and receive e-mail via the set-top box, its VOD, and its SMS TV service that will enable instant messaging from mobile phones to TV screens and back.
：This will be a first deployment of SMS for Singapore,； says ADB・s Technical Marketing director Wojciech Doganowski of the SMS. ：Unlike in a chat application that takes users・ messages into a public chat room, our SMS application allows direct one-on-one communication via the set-top box to mobile, PC or the Internet. ADB will be providing the set-top box, the main tool that will connect subscribers to the broadcaster and the Internet and also directly to mobile communications services.；
Thomas Ee, StarHub・s Senior Vice President for Online Services noted, ：With reliable and innovative partners such as ADB, we are confident that our digital cable services will provide our subscribers with a delightful interactive TV experience by enabling them to enjoy quality and entertaining TV programmes, and communicate with other subscribers on a single digital cable platform.；
About ADB
Advanced Digital Broadcast (www.adbglobal.com) is a major supplier of digital set-top boxes and software solutions for digital interactive television. Since releasing its first unit in the summer of 1997, ADB has shipped two-and-a-half million set-tops to customers in 15 countries.
Advanced Digital Broadcast employs some 320 staff in offices in Switzerland, Australia, Poland, Spain, in the Philippines, the United States, and in Taiwan. Of this total staff, more than 195 work as development engineers, principally in the company's Software Engineering facilities in Western Poland.
Advanced Digital Broadcast received the top prize in the ：Best Interactive TV Technology or Application； category for its MHP receiver middleware stack. The honour was announced during the annual Cable and Satellite International/Mediacast Product of the Year Awards, held in London, in May 2003. ADB・s DTV MHP set-top box, the trademarked i-CAN, also was a runner-up in the ：Best Terrestrial DTV Technology； category.
About StarHub
StarHub is a Singapore-based info-communication company providing a full range of information, communications and entertainment services over fixed, mobile and Internet platforms. It operates its own nation-wide broadband network that delivers multi-channel Cable TV services, data services, voice services, and Internet access services.
StarHub also operates its own GSM network that is fully upgraded for GPRS services.Driven by a passion for listening and providing what customers want, StarHub endeavours to bring affordable and premium quality services with innovative and useful features to all its customers.
StarHub raises the level of competition in Singapore, challenging others as well as challenging itself, to constantly introduce new world-class services at competitive prices. This unwavering commitment will further strengthen Singapore's position as a leading info-communication hub in the region. Visit StarHub at www.starhub.com for your communication needs.
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