Ventus Launches Credit Union CRM Solution Built on Microsoft Business Solutions CRM

Tailored solution enables Credit Unions to extend seamless and personalized services across multiple departments and communication channels

Los Angeles (PRWEB) July 13, 2003 --- Ventus Solutions, a strategy and technology solutions provider focused on building member-centric financial services, today announced that they will now offer a specialized version of Microsoft Business Solutions CRM, Ventus CRM for Credit Unions, to specifically support mid-market CUs that want to successfully manage member relationships throughout the entire member lifecycle and across all member touch points.

Ventus CRM for Credit Unions provides the CU industry with a comprehensive solution for managing member relationships. By working closely with financial institutions, Ventus CRM for Credit Unions has been designed to support the unique business needs of Credit Unions to include:

   Cross-selling across multiple products and departments
   Referral management
   Service request management, routing and escalation
   Company, client and household profiling
   Approved / not funded loan tracking
   Interface with core transaction system

Ventus CRM for Credit Unions enables CUs to organize multiple sources of information into one source, making it easier to sell to, market to, and service members across multiple channels and lines of business. By using Ventus CRM for Credit Unions, Credit Unions can create a single view of information for customizing products and service offerings to meet the unique needs of each member.

Partnering with Microsoft Business Solutions has given us the ability to build a best of breed CRM solution tailored for the Credit Union industry. This solution is based on Microsoft CRM, which is built from the ground up using Microsoft .NET technologies and is backed by Microsofts vast resources," said Ventus President Nick Yarymovych. By merging our Ventus CRM expertise in financial services with Microsoft CRM, the mid-market Credit Union industry finally has a solution that will help product driven institutions adopt a member-centric culture," he added.

Ventus CRM for Credit Unions is a one-of-a-kind mid-market CRM solution that addresses Credit Union specific issues, while being completely affordable. By integrating the Ventus CRM solution, financial services will realize increased ROI, improved member retention and cross-sell opportunities, and enhanced inter-company communication," explained Ventus Practice Leader Dean Stehlik. We recommend that credit unions take advantage of such an opportunity in a timely manner in order to outperform other companies in an increasingly competitive financial services market."

About Ventus Solutions
Ventus Solutions is a strategy and technology solutions provider focused on the member-facing needs of financial services organizations. Ventus has helped many financial services firms transform into member-centric organizations. Additionally, Ventus has an experienced team of consultants with the deep financial services expertise necessary to design and execute effective member relationship strategies and implement best of breed technology solutions for retail banks, credit unions and lenders. Finally, Ventus was also named a Microsoft® Business Solutions CRM partner in October of 2002. More information about Ventus Solutions can be found at http://www.ventussolutions.com