Summer School of Public Relations in the New Bulgarian University from 22 to 29 July,2003 Head instructor:assoc.prof. Roussi Marinov

Department of masscommunications,NBU organize PR summer school from 22 to 29 July. The subject: "Public Relations in the puzzle of integrated communications"

                        
New Bulgarian University
         
The Department of mass communications from New Bulgarian University organize summer school of Public Relations

                     
Tel/fax: 359 2 855 83 08 ext.1408

Email: masscom@nbu.bg                                                                                                                             rmarinov@nbu.bg
   
On July 22 to 29 2003 from 10 oclock in 310 auditorium of the university will be organized the 5-th PR summer school . The subject is: Public Relations in the puzzle of integrated communications".

Head instructor-associate professor doctor Rousi Marinov. Manager of the school --Lora Sivova, Ph.D. student.
The following topics will be discussed:

Integrated marketing communications; Advertising communications; Online communication; Strategic public relations, Integrated crisis communications.

The goals of school

To analyze profoundly: the evolution of The Meaning Public Relations" and the Integrated Communications role in the contemporary competitive environment. To ensure different points of view of associate professors, students and practicing specialists about Public Relations: how much it is an integrated communication, and how much it is just one of the puzzles elements. To demonstrate to the Summer School participants different PR techniques in the context of Integrated Communications, and to answer the question: Are they relevant to the Bulgarian reality.

In the summer school will take part teachers from Sofia University Kliment Ohridsky" , University of National Economics, University of Rousse, students from NBU- specialization of mass communications, PR, films, marketing and many Bulgarian and Foreign practitioners in the field of advertising, marketing, public relations.

The school will be opened by professor Ludmil Georgiev --vice- rector of the New Bulgarian University.

In several days program will represented report, science announcements and results for Internet pages dedicated to manipulations. All this will be collected in a book.

Website: www.nbu.bg/commanagement/PRworkshop.htm

www.nbu.bg/masscom/en/index.html

We are awaiting you!