The Doughnut Craze is Taking A Bite Out of Pre-Packaged Baked Goods Sales

As sales of most packaged sweet-baked goods decline, marketers are seeing a window of potential through the recent American phenomenon of the doughnut.

New York (PRWEB) July 16, 2003 -- As sales of most packaged sweet-baked goods decline, marketers are seeing a window of potential through the recent American phenomenon of the doughnut.

Sales of pre-packaged sweet baked goods increased only 0.9% in 2002 to $12.4 billion in sales, according to The U.S. Market For Sweet Baked Goods- 5th Edition, a newly published Packaged Facts report available at MarketResearch.com. In comparison, doughnut marketers saw a 9% gain over 2001, pushing sales to $3.6 billion.

Of course, theres nothing new about doughnuts. But the tasty treat is enjoying a resurgence thanks to the cult-like status of the Krispy Kreme doughnut, which can be found in proprietary shops, supermarkets and even foodservice outlets that sell their own baked goods. The popularity of doughnuts as a whole is cutting significantly into the market share of more traditional packaged baked goods marketers.

"In a strange bit of irony, pre-packaged baked goods manufacturers actually can combat the doughnut trend -- and stem losses -- by catering to growing consumer demand for healthier fare," said Don Montuori, Acquisitions Editor for Packaged Facts. "Offering lower fat, natural, or organic alternatives in convenient, portable packages holds great promise for re-capturing market share among busy, health-conscious consumers."

The U.S. Market for Sweet Baked Goods- 5th Edition covers market size and composition, major marketer and brand shares, distribution statistics and retail trends. Market projections are provided through 2007. Also presented is information on how mergers and acquisitions are affecting sales and where the market is headed.

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