Reaching the $460 Billion Youth Market Requires a Personal Touch

Appealing to todays youth, comfortable with technology and preferring to learn and make buying decisions through personal discovery, rather than in-your-face marketing, can be a tough sell. According to "The U.S. Youth Market: Deciphering the Diverse Life Stages and Subcultures of 15- to 24-Year-Olds", a newly published Packaged Facts report available at MarketResearch.com, marketers are finding the key to successfully tapping this $460 billion segment lies in crafting non-intrusive messages that are as unique as the individuals they target.

New York (PRWEB) July 16, 2003 -- Appealing to todays youth, comfortable with technology and preferring to learn and make buying decisions through personal discovery, rather than in-your-face marketing, can be a tough sell. According to The U.S. Youth Market: Deciphering the Diverse Life Stages and Subcultures of 15- to 24-Year-Olds, a newly published Packaged Facts report available at MarketResearch.com, marketers are finding the key to successfully tapping this $460 billion segment lies in crafting non-intrusive messages that are as unique as the individuals they target.

The youth market is perhaps the most diverse demographic segment in America. Within the age group you have high school and college students, young married couples with children, single "blue-collar" males and post-grads living with their parents. On top of that there is the "urban youth" culture, which, while influenced by ethnic factors, is not restricted to any one race, ethnicity or even geographic location.

"Because there is no such thing as a typical American 'youth, effectively getting the message out can be a tall order for marketers," said Don Montuori, Acquisitions Editor for Packaged Facts. "However, it can be done -- by focusing on the common theme of newly found independence. Even young people who still live at home are now making their own decisions."

The U.S. Youth Market: Deciphering the Diverse Life Stages and Subcultures of 15- to 24-Year-Olds provides detailed information about consumer demographics, attitudes and buying patterns as well as advertising case studies, product development, and emerging retail campaigns. The report also includes historical sales data, as well as market projections through 2007.

About Packaged Facts
Packaged Facts, a division of MarketResearch.com, produces research reports on a wide range of consumer industries, including information on domestic and global market trends and opportunities. For more information visit www.PackagedFacts.com.

About MarketResearch.com
MarketResearch.com is the leading provider of global market intelligence products and services. With over 50,000 research publications from more than 350 top consulting and advisory firms, MarketResearch.com offers instant online access to the worlds most extensive database of expert insights on global industries, companies, products, and trends.

For more information, call Matt Seward at 301.468.3650 x205 or visit www.MarketResearch.com.