Strategic Alliances, Pending Acquisitions and National Barter Exchange Broaden Bentleys Expanding Operations

With the objective of establishing the nations largest online barter marketplace, Bentley Communications Corp. (OTCBB: BTLY) has entered discussions to create mutually beneficial alliances with a number of major barter exchanges, in addition to pursuing its pending acquisition of Bartercard USA, it was announced today. It also revealed plans to develop proprietary barter exchange software with an integrated payment system.

Los Angeles, CA (PRWEB) July 16, 2003 -- With the objective of establishing the nations largest online barter marketplace, Bentley Communications Corp. (OTCBB: BTLY) has entered discussions to create mutually beneficial alliances with a number of major barter exchanges, in addition to pursuing its pending acquisition of Bartercard USA, it was announced today. It also revealed plans to develop proprietary barter exchange software with an integrated payment system.

The software, now being designed in the USA and programmed by a team of experts in Europe, will enable barter exchanges, and the companies that barter through them, access round the clock to a user-friendly, online trade exchange -- tailored to their needs. Moreover, all transactions, including barter and fees will be settled in real time at the point of sale.

In addition to the exchange, the software will enable companies to build their own online stores specifically for barter goods and services, using their own computers through popular browsers, obviating the need to acquire special software. Bentley expects to have a beta version online in about 90 to 120 days.

Discussions with a number of barter exchanges, that combined represent tens of thousands of members, are underway. Bentley anticipates announcing new affiliations and strategic alliances within 30 days. As part of this effort, it will be adding key executives to its management team.

We see barter as the most extraordinary online business opportunity today and for the future" said Gordon Lee, Bentleys CEO. In fact, we hope to do for barter what eBay (NASDAQ: EBAY) has done and continues to do for auctions. There are remarkably similar parallels between the online auction model and the online barter model."
Mark Savoy, who is BarterCardUSAs CEO, has resigned as president of Bentley. Gordon Lee, Bentleys CEO will serve as interim president.

About Bentley Communications Corporation:

Bentley is focused on the implementation of ecommerce services as Internet payments via ATM cards as well as all types of alternative financial transactions, particularly barter. The application of its proprietary systems will provide heightened security to the consumer and instantaneous transaction credits to the merchant, whether it is cash or barter transaction, or a blend of the two.

Overall, Bentley provides payment solutions for companies, on or off line. It is beginning to transform barter to a completely automated payment system. For the first time in the trade and barter industry all transactions will be settled at the point of sale.

Forward-Looking Statements:
Certain statements in the news release may constitute forward-looking" statements within the meaning of section 21E of the Securities Exchange Act of 1934. Such forward-looking statements involve risk, uncertainties, and other factors, which may cause the actual results, performance expressed or implied by such forward-looking statements to differ materially from the forward-looking statements