Selective Charitable Giving Increases By Wide Margins Consumer First Develops A Plan To Encourage and Reward Donations

Consumer First, a national financial services company, has established a way to help Americans give to the specific affinity organizations they choose and simultaneously receive a reward for themselves.

CINCINNATI, OH (PRWEB) July 17, 2003 - Consumer First, a national financial services company, has established a way to help Americans give to the specific affinity organizations they choose and simultaneously receive a reward for themselves.

According to recent estimates released by Giving USA in June 2003, overall charitable donations were slightly down during the past 12 months. Interestingly however, giving to specific types of organizations saw a dramatic increase. Taking its cue from giving trends, Consumer First, a national financial services company, has established a way to help Americans give to the specific affinity organizations they choose and simultaneously receive a reward for themselves.

According to Giving USA, donations to groups who deal with international affairs rose 10% in 2002. Religious organizations saw an enormous increase in giving - an estimated $84.3 billion dollars. Corporate donations reached an estimated $12.2 billion.

Most non-profit groups have understood for years that giving increases when some type of reward is offered. Address labels are a common incentive, and greeting cards are becoming an increasingly popular way to express thanks. The power of rewards to contributors is a primary factor in Consumer Firsts donation strategy.

Consumer First has developed an infrastructure that allows contributors to select the affinity group of their choice, then give - and receive - automatically. Affinity groups can participate in the Consumer First plan at no charge. Registration is currently being taken at this URL: http://www.Consumer1stRevolution.com.

Consumer First handles all administrative tasks associated with the program leaving the organization free to handle its day-to-day affairs. Once the group enrolls, members of each group can securely register their Visa or MasterCard credit or debit cards for free at the affinity groups designated site.

Members benefit by shopping with participating Consumer First merchants. The member receives a portion of a marketing fee generated on all purchases in the form of an automatic, monthly refund to their credit or debit card. Ten percent (10%) of that fee is automatically paid monthly by Consumer First to the affinity organization the member designated at signup.

The organizations and the members are paid on all qualified transactions nationwide. This type of plan allows both the member (individual or corporation) and the charitable group to receive a continuous and automatic flow of reward. Businesses interested in becoming Consumer First merchants can also visit the Web site for additional details.

For more information about the affinity program, or Consumer First, visit http://www.Consumer1stRevolution.com or contact Robert Key at 301.505.9117