Scandinavian Design Targets Online Business!

With the release of Statlynx 3, Scandinavian software designer TraceWorks has provided the ideal marketing solution for companies wanting to make the most of their websites.

(PRWEB) July 17, 2003 -- With the release of Statlynx 3, Scandinavian software designer TraceWorks has provided the ideal marketing solution for companies wanting to make the most of their websites.

The latest version of the popular online marketing intelligence service, which is launched by the Copenhagen based company today, delivers a minute-by-minute analysis of marketing performance across the broadest possible spectrum of activities. Users can see the marketing initiatives that deliver business to their website and the ones that dont, and target online business accordingly.

The new version can pinpoint the exact origin of your website business, whether from search engines, email and banner campaigns, website links or direct traffic." reports TraceWorks CEO Anders Lau Nielsen. You are able to see which marketing initiatives are delivering customers and then optimize your campaign for the highest returns"

With an increasing number of companies needing to target online business to stay ahead of the competition, StatLynx 3 couldnt have hit the market sooner.

Says Nielsen: These days, its not enough to just increase the number of hits on your website. You need to focus on attracting business to your site. That means having access to the same performance metrics as any other form of marketing."

StatLynx has already proven to be an invaluable marketing tool with some of Europes most progressive companies.

Europcar, Saab Automobiles and Toll Brothers Inc. have successfully integrated StatLynx into their business models" reports Nielsen. We are confident that StatLynx 3 will prove even more popular as it covers a broader range of activities and has more advanced tracking capabilities."

In continuation of the StatLynx 3 release TraceWorks has just signed a contract with the highly respected Dutch marketing bureau Onetomarket for StatLynx 3.

Onetomarket is highly respected and handle some very big European companies." reports Nielsen. KLM, Heineken, and Neckermann Versand AG will be the first of their clients to integrate the new version of StatLynx."

We saw an increasing demand from our mid-size and large customers regarding sophisticated ROI tracking," Kees Verpalen, CTO of Onetomarket, explains. We decided to comb-out the market to locate the right marketing intelligence service to support our existing business model and quickly found StatLynx to be the most powerful marketing-focused service around. And the fact that StatLynx provide unique tracking capabilities on the fast growing industry of Search Engine Marketing made our decision very easy."

Says Nielsen: StatLynx is valuable to businesses of any size. Anyone involved in web-based business development needs to know where their business comes from and how much it costs them."

One of the greatest benefits of the new StatLynx is its simplicity. From any internet connection you can access a user-friendly graphical interface and get a real-time performance report of all your online marketing activities. You can use the interface to optimize your campaign and see the results immidiately.

You dont need a math degree to use it." said Nielsen. Weve put a lot of focus on simplicity in design - I guess thats the Scandinavian way!"

For more information visit www.traceworks.com or contact Anders Lau Nielsen at +45 28888071 or aln@traceworks.com