Masterworks Gets a Facelift

Formerly known as Architectural Masterworks, this supplier of high-quality, detailed, home decor products underwent a major face lift. The proceedure included a change in the company name, tagline and sales protocal, along with thelaunch of a new website.

Local Company Changes Name, Image, and Product Line

Troy, Alabama (PRWEB) July, 2003 -- For more than 20 years Architectural Masterworks has been operating out of Troy, Alabama, successfully wholesaling urethane ceiling medallions to light fixture stores through area distributors. Recently, however, the company has undergone some major renovations, including a name change. Now known as Masterworks, the company aims to break into new markets with new products, a new image, and an alluring ad campaign -- A room without our accents is like love without romance".

We wanted to broaden our appeal and become the premier supplier of accents to homeowners who wanted to enhance and beautify their homes. So we decided to expand our product line and our customer base, and sell our products online to homeowners via our website," says Ken Hendricks, President of Masterworks.

This new product line now includes 28 different types of meticulously detailed ceiling medallions plus an array of urethane decorative crown moldings, chair rails and lampposts. All are now available to homeowners directly through the company website rather than through wholesalers.

But we realized that online retail and brand building is a tricky thing," says Tim Bobo, Director of Marketing of Masterworks. Thats why we hired Seventh Impression who is well versed in those areas. After analyzing our needs and objectives they came up with a new name and tagline to reflect the new direction of our company."

Chris Tidwell, President of Seventh Impression, a marketing company based in Goshen, Alabama gladly took on the challenge. The quality and detail of these products is such that we knew wed have no problem getting the publics attention. But we felt we had to personify the line through the name and the logo -- to make it more personal for consumers. The ad campaign came from the concept that some rooms in your home are just missing that one little thing that can transform them from ordinary to extraordinary. Like love without the romance, details can make all the difference," says Tidwell.

Officials at Masterworks say they are pleased with the new look and feel of the company and expect these changes will soon be reflected in revenues.

Its a good feeling to know that you can make such a dramatic change for the better in someones home," said Ken Hendricks. Its a nice business to be in."

For more information about Masterworks go to www.amasterworks.com
For more information about this press release Kathleen@seventhimpression.com
Or call 334.484.4580