Redi-Mail Direct Marketing Reports Successful
June Mail Event
-More than 50 Attendees Gained Valuable Business-Critical Direct Mail Knowledge-
FAIRFIELD, N.J. (PRWEB) July 19, 2003 - Creative designers, marketers and production managers attended the recent direct mail seminar at Redi-Mails Fairfield, N.J. headquarters. Redi-Mail, which offers full service direct marketing services, including database management, direct mail and fulfillment, hosted the seminar to help attendees learn more about their direct mail options.
The half-day event, which garnered such feedback as glad we came -- very informative!," featured a full roster of speakers, including one from the United States Postal Services (USPS) headquarters.
Angelo Wider, USPS manager of revenue assurance, who is based in the Washington, D.C. headquarters, presented Move Update Initiatives", which explained to participants the business urgency behind accurate, targeted customer contact information and its relationship to saving direct mailers time and money.
Other speakers presented on mail piece design and MERLIN topics. MERLIN, which stands for Mail Evaluation Readability Look Up INstrument, is an automated tool that verifies against the standards set in the domestic mail manual for proper postage discounts, proper sorting, proper barcodes and proper piece counts along with other acceptance tests for both letter-size and flat-size mailings.
Additional Redi-Mail seminars are planned for Fall 2003. For more information, please contact Jim Lombard at jlombard@redimail.com
About Redi-Mail Direct Marketing
Redi-Mail Direct Marketing is a leading provider of sales and marketing support services. Redi-Mail combines unique technology with extensive database, lettershop and fulfillment capabilities to deliver turnkey solutions to direct marketing and fulfillment requirements.
Since 1990, many Fortune 100 companies and their advertising agencies, from the regulated pharmaceutical and financial services industries to non-profit organizations, have successfully partnered with Redi-Mail. Their outbound mail projects, data management and fulfillment needs are as varied and diverse as the industries they represent. Sales, client support representatives and production personnel have the experience, knowledge and dedication to ensure successful campaigns.
Redi-Mail Direct Marketing is a member of the Redi-Direct family of companies. Headquartered in Fairfield, NJ, Redi-Mail occupies over 170,000 square feet of secure, state of the art data management and production facilities. Over 450 full time employees support production over two full shifts. Redi-Mail supports an in-house post office and is an active member of the U.S. Postal Council.
For more information please go to www.redimail.com
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Media Contact:
Jeanne Achille
The Devon Group
(732) 542-2000, ext. 11
jeanne@devonpr.com
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