Floridas Oldest, Family Owned Citrus Company Drives Customer Thirst

The Albritton Fruit Company, Floridas oldest family owned business, selected Sign Media Systems, Inc. for changeable fleet graphics.

Sarasota, FL. -- June 30, 2003 -- The Albritton Fruit Company, Floridas oldest family owned business, owns a fleet of trucks that move across their market daily. The panel sides and rear sections of these trucks were in need of new graphics as the old images had faded and cracked. Rather than paying the exorbitant cost to peel, clean and resurface these truck sides, Albritton Fruit Company selected Sign Media Systems, Inc. for changeable fleet graphics.

What was really attractive about their proposal, is the opportunity for us to change these panels to enhance our seasonal advertising campaigns," states Tate Gabbert, General Manager at Albritton. Sign Media Systems, Inc, uses its patented hotswap profile framing system to provide Albritton with the flexibility to change and reuse images, consistently marketing to their target demographic while the trucks are in delivery routes. The results are staggering, 1 million impressions per month per truck, a marketing value for the cost of normal fleet operations.

Because Sign Media Systems has adapted billboard technology to the sides of fleet vehicles, we now have the flexibility to match our direct mail, catalog, and print ads with the panels on our fleet, at an extremely reasonable cost", continues Gabbert, ...as an example, during our holiday season, we can promote gift and fruit baskets to our local market exposing our products to a grand number of part-time residents and tourists!"