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SPARKS APPOINTS JOY HLAVACEK MOSSHOLDER, DIRECTOR OF MARKETING
Sparks Exhibits & Environments, the worlds premiere provider of trade show exhibits and custom environments, has appointed Joy Mossholder as Director of Marketing.
PHILADELPHIA, PA (PRWEB) July 20, 2003 - Sparks Exhibits & Environments, the worlds premiere provider of trade show exhibits and custom environments, has appointed Joy Mossholder as Director of Marketing. Mossholders background includes more than 20 years of experience working for several Fortune 500 companies, including Mobil Oil Corporation, RJ Reynolds Tobacco Company and Capital Cities/ABC, Inc.
Sparks has extremely aggressive sales and marketing objectives," explains Mossholder. My immediate focus will be on developing avenues that drive and increase corporate sales."
Mossholders responsibilities will also include expanding upon Sparks current marketing efforts to incorporate both traditional and new media marketing outlets. Driving sales, while building brand awareness is paramount," she says. Being able to employ all available marketing strategies in a well orchestrated plan is critical to this effort. I look forward to working with our in-house teams to make Sparks the most competitive company in the industry!"
Prior to joining Sparks, Mossholder was the marketing manager at Videotek, a leader in the manufacturing of control room broadcasting equipment. Managing an intensely detailed marketing plan for Videotek has taught me the immeasurable value of careful planning," says Mossholder. Being able to work with an incredible team, while having a hands-on approach, also provides me with the depth of knowledge and experience necessary to step into my new position at Sparks."
Jeff Harrow, Chairman of Sparks Exhibits & Environments agrees. Joys marketing experience in numerous and diverse industries will strengthen our operations," he says. We look forward to great things here at Sparks and feel that she is going to be a tremendous asset to us.
Mossholder, a graduate of West Chester University of Pennsylvania with a Bachelors Degree in Psychology, resides near Valley Forge with her husband Todd and enjoys international travel and rock climbing.
About Sparks Exhibits & Environments:
Located at 2828 Charter Road, Philadelphia, PA, 19154, Sparks Exhibits & Environments a division of Marlton Technologies, Inc. (ASE:MTY). For over 80 years, the company has provided world-class designs and cohesive entertainment and marketing programs for clients in over 35 countries.
Sparks is headquartered in Philadelphia, with additional facilities in Atlanta, Orlando, San Francisco, Los Angeles, and Chicago. Sparks creates themed environments, museums, corporate lobbies, special events, merchandising fixtures and tradeshow projects. Clients include The Franklin Institute, Kennedy Space Center, Universal Studios, Walt Disney World, American Museum of Natural History, and the Temecula Childrens Museum.
Additional information about the company is available on their web site at http://www.sparksonline.com.
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