THE RECOMMENDED CHOICE FOR FEET AND FOOTWEAR!

Healthwise interview 2003, Scott Hughes, Director of Development at Hughes Denize Ltd tells us why its so important to maintain foot and footwear hygiene.

AS WE GET OLDER, WHY DO SO MANY OF US HAVE PROBLEMS WITH OUR FEET?

Only a small percentage of the population inherits these problems. The main causes are lack of awareness of foot hygiene issues and therefore improper care.

Our scientific studies have shown shoes are ideal conditions for breeding:
• Gram-positive bacteria
• Gram-negative bacteria
• Fungus

And remember, the average person takes 8,000 to 10,000 steps a day. We are all guilty of wearing our shoes for many months, even years, with little or no thought for what grows inside them. Eventually it catches up with us.

WHY DON'T WE WASH OUR SHOES?

Good question. Its interesting that we dont wait for other items of clothing to become smelly before we wash them, so why are shoes the exception? Maybe its because washing shoes is complicated and the results are usually destructive. Another thing. Even if your shoes do survive the washing machine, nasty germs will return within weeks. Thats one of the reasons we developed Dr Shoo.

Do I need to clean my shoes if they dont smell?
Yes. There are different types of bacteria, and only some of them have an embarrassing odour. The common misconception is that all foot bacteria can be detected this way. They cant. Bacteria exists all year round, so your feet are constantly at risk. The difference is that the bacteria that produce smelly feet are more common during the summer because of the hotter climate.

HOW CAN I BETTER LOOK AFTER MY FEET?

Use Dr Shoo. Basically, this treatment will eliminate germs, neutralise bad odour, and absorb perspiration, leaving feet and footwear smelling fresh and feeling blissfully dry.

WHAT DO YOU MEAN BY BLISSFULLY DRY?

Its hard for sweat to evaporate in your footwear, so Dr Shoo absorbs the excess moisture keeping your feet dry and more comfortable all day.

AND WHAT"S THE PUBLIC TAKE-UP BEEN LIKE?

Fantastic. Since we launched Dr Shoo in December 2002, it has become the preferred treatment for many Podiatrists and quickly filled the shelves of most Pharmacies and Healthcare stores throughout New Zealand.

HOW WELL DOES DR SHOO?

Independent clinical studies show Dr Shoo has superior strength compared to other foot powders. Thats partly because it was developed in conjunction with laboratory testing. The result is a formula that we think makes Dr Shoo one of the best performing foot powders in the market place. That effectiveness is a key reason why Dr Shoo has got the big tick from professional groups as well - our product is backed by recognition and exclusive recommendation from The New Zealand Society of Podiatrists.

WHAT MAKES DR SHOO DIFFERENT?

We have created the most effective shoe powder using a unique aluminium-free formula. A number of studies have linked aluminium to Alzheimers disease. Dr Shoo gets its strength from a top secret blend that combines five natural oils with the citrus power of lemon and the magic of TeaTree to produce unmatched performance.

YOU SAY "FUNGUS" - WILL IT HELP PROTECT ME FROM INFECTIONS SUCH AS ATHLETE'S FOOT?

Athletes foot is one fungal infection. The fungus that causes athletes foot can be found on floors, shoes, and especially damp areas. Feet in poorly ventilated shoes and sweaty socks then become a breeding ground for infection. Dr Shoo helps to eliminate these and other micro-organisms such as Microsporum and Trichophyton mentagrohytes strains.

IS DR SHOO EASY TO USE?

Yes. Dr Shoo lets your feet gently massage the powder into the soles of your shoes. Its that easy!

WHERE CAN PEOPLE FIND OUT MORE?

They can visit our website at http://www.drshoo.com or call us tollfree on 0508 336 789 for more information. Dr Shoo is available at most good pharmacists and health stores. Just ask for it by name.

http://www.drshoo.com
Hughes Denize Ltd
+64 4 973 7084
+64 4 973 7048
info@hughesdenize.com