Is Your Persona Protecting Your Results? (Or Poisoning Them?)

Many Americans put on a mask when they walk in to work. The boss sees one persona. Coworkers see another. Our best friends would hardly recognize us at the office. In fact, some times we wonder who we really are ourselves...When you just cant be yourself at work and "survival" involves mastering the art of playing your part, "getting real" has no place at the office . . . or does it? "To avoid pain and gain recognition, we naturally develop different personas for different situations," explains Kate Ludeman, Ph.D., coauthor of Radical Change, Radical Results. "Though they often begin innocently, personas mask our essence and limit full expression. As long as we cling to these personas, the same problems show up in our lives, again and again." "We see - and are seen - through our personas. But personas make decieving, distorted lenses," warns coauthor Eddie Erlandson, M.D., "Drop the personas and youll pick up the power to reduce stress and upset, at work and home!" Is it you or your persona calling the shots? Find out how to identify your persona(s) and start regaining control with the FREE report, "Identifying Personas" at www.WorthEthic.com. ###

Santa Barbara, CA (PRWEB) July 23, 2003 - Many Americans put on a mask when they walk in to work. The boss sees one persona. Coworkers see another. Our best friends would hardly recognize us at the office. In fact, some times we wonder who we really are ourselves...When you just cant be yourself at work and "survival" involves mastering the art of playing your part, "getting real" has no place at the office . . . or does it?

"To avoid pain and gain recognition, we naturally develop different personas for different situations," explains Kate Ludeman, Ph.D., coauthor of Radical Change, Radical Results. "Though they often begin innocently, personas mask our essence and limit full expression. As long as we cling to these personas, the same problems show up in our lives, again and again."

"We see - and are seen - through our personas. But personas make decieving, distorted lenses," warns coauthor Eddie Erlandson, M.D., "Drop the personas and youll pick up the power to reduce stress and upset, at work and home!"

Is it you or your persona calling the shots? Find out how to identify your persona(s) and start regaining control with the FREE report, "Identifying Personas" at www.WorthEthic.com.

Kate Ludeman, Ph.D. is a widely recognized executive coach, speaker and author. Her BS in engineering and Ph.D. in psychology give her a unique approach. With 20 years of experience, Kate has worked with over 1,000 executives in a wide range of industries.

She has written articles for The New York Times and dozens of business publications. Kate has appeared on more than 100 television and radio programs. Her previous books include The Worth Ethic, Earn What Youre Worth, and The Corporate Mystic, now in its eighth printing.Eddie Erlandson, M.D., has given over 50 keynote talks in the last two years, guiding thousands of people through tough challenges in their work and personal lives. He served as Chief of Staff and assumed other medical leadership roles at St.

Joseph Mercy Hospital in Ann Arbor, Michigan, where he also practiced as a vascular surgeon for over 20 years. He co-founded Life Lessons, a life/work balance program, which produced significant improvements in stress reduction, cardio-vascular health, and life satisfaction. He developed personal strategies for discipline, hardiness, and endurance as he performed 20,000 operations and competed in 25 triathlons, ran 45 marathons, and 3 ultra 100-mile marathons.

"A great read! Kate and Eddie deliver their ideas with a personable, light-hearted touch, almost like a fireside chat. American business would do well to listen." -Arnold Donald, CEO, Equal Sweetener

"Kates insight has played a crucial role in developing Dells executives. This book reveals her coaching secrets." -Michael Dell, Chairman and CEO, Dell

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Contact: Catherine Ludeman-Hall
Telephone: 1 (805) 745-1212
Catherine@WorthEthic.com
www.WorthEthic.com