QuestionPro Expands Product Offering to Include Tools TURF Analysis

Seattle-based Firm Becomes the First Web-based Survey Provider to Allow for Total Unduplicated Reach and Frequency (TURF) Analysis for Simulating Market Share, Reach and Coverage

(PRWEB) July 24, 2003 -03 -- QuestionPro Inc., a leading provider of online survey hosting and market research services, today announced the release of its TURF module for analyzing and simulating market share, reach and coverage. QuestionPro is the only online survey software vendor currently offering TURF as part of their core analysis package.

Total Unduplicated Reach and Frequency (TURF) is a statistical model that enables researchers to determine the combination of product lines or distribution channels that achieve the highest level of consumer interest or market coverage. A well know example of TURF analysis answers the question of how to choose three flavors of ice cream to market from a roster of 10 flavors. TURF analysis can identify the three flavors that, taken together, generate the highest net level of interest (and by implication the highest in-market trial levels) for the total line.

QuestionPros TURF module includes tools for analysis and simulation. The TURF analysis tools give market researchers one-click access to the Reach" or Coverage" of products and services eliminating duplicates. This is an important step in determining overall market share if there is more than one product servicing a particular market. The TURF simulator tools go a step further by allowing users to simulate every combination of choices (product or service) to figure out what combination gives them the maximum reach. This is especially helpful in determining how new products and services affect market share.

The release of the TURF module is the first of many sophisticated analysis features QuestionPro will introduce to the online survey marketplace," said Vivek Bhaskaran, chief technology officer for QuestionPro. We also intend to continue our leadership position as a pioneer in usability with improved functionality for survey design and development."

About QuestionPro, Inc.
QuestionPro.com offers market research software for the creation, distribution, and analysis of electronic surveys. QuestionPro offers the most advanced survey design and development capabilities possible via the Internet. Hundreds of market-leading companies have utilized QuestionPros web-based survey software for their market research initiatives.

For more information on QuestionPro or its TURF module visit www.questionpro.com.