Objectware Helps SPANX Measure Success
Objectware Inc. (http://www.objectwareinc.com), a leading software company specializing in custom web, wireless and mobile application development, recently launched a new e-commerce site for SPANX changing how they will communicate with customers forever.
(PRWEB) July 24, 2003 -- Objectware Inc. (http://www.objectwareinc.com), a leading software company specializing in custom web, wireless and mobile application development, recently launched a new e-commerce site for SPANX changing how they will communicate with customers forever. Since SPANXs success depends on building individual relationships with each and every customer, they asked Objectware to create e-commerce tool to help sell and communicate more easily and conveniently.
In addition, Objectwares reporting features will help SPANX better understand the psychology behind the behavioral patterns of each web customer such as number of visitors, most visited pages, time on site and visitors to buyers ratio.
SPANX by Sara Blakely Inc., a high-end fashion company that promotes comfort and confidence for women, chose Objectware because they wanted results-and wanted them fast. Objectware was able to implement a successful e-commerce strategy in less than 30 days, allowing SPANX to immediately improve their online experience and thus increase revenue. Objectware continually hits the mark because of their extremely experienced personnel and world-class component library.
A company must always be at the forefront of each customers mind to generate repeat business and viral marketing opportunities, said Erez Katz (Objectwares President and CEO ), so we created a variety of tools and reports to assist SPANX with their online marketing strategy. Objectware has enabled SPANX to learn more about each customers purchasing habits and web site behavior, which gives them an incredible edge with current and prospective customers."
Objectwares software enables us to measure and evaluate the impact of specific e-commerce campaigns. This has helped us better focus our marketing efforts, increase the number of visitors to our site and improve our conversion rate. " said David Wasilewski, COO of SPANX. The software also enables us to maintain over 80% of our site in-house, drastically reducing overhead. Thanks to Objectwares software, we now spend more time developing high-value promotional campaigns and less time managing our website."
About Objectware
Established in 1996, Objectware Inc is a software company specializing in the development and hosting of custom web, mobile and wireless applications. Objectwares goal and vision is to exceed clients expectations in each and every instance. Objectware has experienced personnel with cross-vertical expertise and a world-class reusable component library.
Whether its a simple redesign of a website, or an enterprise-level application, Objectware provides solutions tailor-made to suit each distinctive business model. Objectware is based in Norcross, Ga., with an acting branch in Washington D.C.
For more information on Objectware, please visit http://www.objectwareinc.com/, or call (770) 825-0156.
About SPANX by Sara Blakely Inc.
SPANX, Inc. is a company dedicated to delivering products with the highest levels of quality, comfort and innovation to women -- all with a sense of humor. The revolution began when Sara Blakely, company founder, wanted footless pantyhose to wear with her cream-colored pants and open-toed shoes but couldn't find them anywhere.
Selling over 50,000 in its first three months from the back of Blakely's apartment, SPANX single-handedly revitalized an industry in a ten-year slump. Since that time, Blakely has been named Ernst & Youngs 2002 Southeast Regional Entrepreneur of the Year. She and her brainchild have been recognized by The Oprah Winfrey Show, CNN, Forbes, Entrepreneur, Glamour, Vogue, People, InStyle, New York Times, Vanity Fair, WWD and USA Today.
For more information on SPANX, please visit http://www.spanx.com, or contact Blair Ross: blair@spanx.com (404) 321-1608 x 230.
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