New Genre of Entertainment Emerges with Animated Music Video Album. Breakthrough DVD produced by "The next Pixar."

Cutting-edge Computer Animation Featured in Amazing 3D Virtual Concert". Imaginative instruments come to life and perform a series of music videos in a captivating new DVD.

    Imaginative instruments come to life and perform a series of music videos in a captivating new DVD entitled ANIMUSIC: A COMPUTER ANIMATION VIDEO ALBUM." This is the first commercially available work by ANIMUSIC®, a computer animation studio specializing in music-driven animation. The DVD features seven videos of never-seen-before instruments playing on their own, often in incredible feats of coordination. The original score for each piece is performed on a different stage with different instruments.

    The video album is truly unique and defies categorization. Heres how some people have described it:

- A cross between Toy Story" and a Pink Floyd concert
- Close Encounters" meets the New York Philharmonic
- More mesmerizing than Cirque du Soleil
- Rube Goldberg's New Lounge Act
- Part laser-light show, part Fantasia"

    Whatever the comparison, ANIMUSICs content is an intricate melding of music and visuals that entertains viewers of all ages. And since the music is instrumental, language is not a barrier. ANIMUSIC videos have gained popularity around the globe, with a considerable following in Southeast Asia.

    Steven Churchill, a veteran animator who created the popular Minds Eye" video series, says,
"I believe ANIMUSIC is very special. The technological innovations accomplished with this are impressive. What they've done here takes our Mind's Eye 'video album' concept a big step farther, combining music and animation in such an integrated and dynamic manner. I love the imagination that was put into creating the various instruments -- the rendering is great...and I totally enjoy the music."
    
    ANIMUSICs founder Wayne Lytle is an award-winning pioneer of music animation. Lytles animation and software skills have landed him work creating special effects for Hollywood feature films, including Starship Troopers" and What Dreams May Come." But he has since found a deeper gratification in fusing his passions for music, animation, and software, and watching peoples reactions. The response weve been getting is just overwhelming," says Lytle, and from such a diverse crowd: musicians, professors, teenagers, little kids, grandparents -- Im just blown away."

The Debut DVD

    The first DVD from ANIMUSIC ushers in a new genre of entertainment: perfectly synchronized musical performances by virtual instruments. While music videos have been around for years, ANIMUSIC represents a dramatic convergence of the worlds of music, visual arts, and technology.

    The ANIMUSIC disk takes full advantage of the DVD platform by including multi-angle solo-cams" allowing viewers to switch between individual instruments, an enlightening and entertaining full-length directors commentary, and over 250 production stills showing how the instruments and stages evolved. Sample video clips and still images can be seen on the Web at http://www.animusic.com.

[Note to editors: High-res photos are available at http://www.animusic.com/press

Breakthrough Technology

    ANIMUSIC is a content creation company and the principal focus is the production of 3D computer graphics music animation.

Both the graphics and the music are entirely digitally synthesized. Virtual instruments are invented by building computer graphics models of objects that would appear to create the sound of the corresponding music synthesizer track. Graphical instruments range from being reminiscent of existing instruments to arbitrarily abstract.

The animation of graphical instrument elements is generated using proprietary software called MIDImotion. The technique is analytical, note-based, and involves a pre-process (as opposed to being reactive, sound-based, and real-time).

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Contact:

Jeff Garrard
Media Relations
Ph. 805-241-5505
Email jeff@animusic.com