Everton Football Club and Social Responsibility --a Case Study by Article 13

As part of their ongoing programme Article13, the leading corporate social responsibility experts, have released a Case Study of Everton Football Club. Below is a synopsis of the Case Study, which can be accessed in full at www.article13.com.

(PRWEB) July 28, 2003 -- An SME with a successful and innovative Football in the Community programme, working on issues such as social inclusion, education and access, whilst delivering to its core business objectives. Rather than taking on corporate social responsibility to fulfil legal requirements, the Club has recognised that sustainable business growth can only be achieved within a sustainable community.

Business Insights

This football club is effectively an SME with less than 250 full time employees, although, on match days, this number swells to nearly one thousand when the part-time staff are included.

Everton has a huge fan base with 27,000 season ticket sales capped for the first time this year. There are many international supporters with official branches in America, Singapore. Australia, Scandinavia and Eastern Europe.

Corporate social responsibility insights

With football being the nations favourite sport, Everton recognised that it was in a position of responsibility within its community and felt it to be its duty as a football club to deliver important messages to their community as well as delivering benefits through football".

As a response to this, Everton's Football in the Community (EFITC) was set up as an almost autonomous department of Everton, twelve years ago.

EFITCs mission statement is to be the best Football in the Community scheme, offering every person within Evertons community the highest quality programme of grassroots football, disability initiatives, education, community and awareness projects without discrimination" (www.evertonfc.com).

EFITC started off focussing very much on practical football and coaching within the community, however this has evolved into a wider provider base, now including educational, social inclusion and disability areas of expertise as the programme grows.

Find out more about what this exciting initiative has been doing, what it has achieved and what the business benefits have been, on Article 13s website www.article13.com

For more on this topic, and other issues relating to corporate social responsibility, visit www.article13.com

Ends

Article 13 unlocks the innovation opportunities of corporate social responsibility to deliver competitive edge and a new way of doing business". We implement these opportunities in business and government, both within the UK and internationally.

We are innovators -- identifying the key issues and emerging trends for CSR through our work, through our original research and through our strong networks. www.article13.com distils the best of the information for you in our opinion forming articles, briefing papers and best practice case studies. Be sure to visit the site regularly as we analyse a new trend and topic area every 6 weeks.

Article 13's co-directors, Neela Bettridge, Jane Fiona Cumming and Dr Paul Toyne, have extensive experience in a number of critical fields: business strategy, participative planning and processes, the social and environmental arenas and communications. Article 13 also draws on the wisdom of distinguished advisors: Professor Dave Owen, Chris Hoare, Professor Colin Gilligan, Neill Irwin, Andrew Acland and Professor Mike Jones. This panel, in turn, is complemented by a network of specialists drawn from the social, environmental, economic, ethical and business worlds.

For further information please contact Rupali Patni

Article 13
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