The Three Stooges Beer!

Stooge Beer's Headed to the West Coast!

LOS ANGELES, CA (PRWEB) July 27, 2003 -- Panther Beverage Company, brewer and bottler of the award-winning The Three Stooges Beer, is pleased to announce that Summer 2003 will commemorate the expansion of the lager's retail distribution into the Western United States.

Beginning this August, The Three Stooges Beer will be available at grocery, mass market and beverage retailers throughout California, including Beverages & More and Trader Joe's. "We are very excited to bring The Three Stooges Beer experience to beer connoisseurs throughout California. The great taste and distinctive packaging are sure to be a hit amongst the customers of these fine retail establishments," said Earl Benjamin, President of C3 Entertainment, the intellectual property holders of The Three Stooges.

Due to popular demand, Panther Beverage Company produced and launched a new generation of The Three Stooges Beer in October 2002. This latest rendition featured the same lager that earned the 1999 top prize of Blue Ribbon at the Northeast International Brew Fest for Top Light Lager. Available only in limited supplies across the eastern seaboard, New England, and the Midwest, the initial run sold out immediately, leaving retailers, and consumers alike, thirsting for more.

The sudden demand caused by the re-introduction of The Three Stooges Beer quickly prompted the mobilization of an extensive distribution campaign targeting the food and beverage market nationwide. In addition to circulation within California, The Three Stooges Beer will be available in new retail locations throughout the United States and into Canada.

Global Icons is the exclusive licensing agent for C3 Entertainment. In addition to facilitating the licensing agreement between Panther Beverage Company and C3, Global Icons provides all requisite merchandising services for the classic property, The Three Stooges. Officially licensed The Three Stooges products are available in stores across the nation in a wide array of product categories

About Panther Beverage Company
Panther Beverage Company brews and bottles The Three Stooges Beer out of its hometown of Medfield, MA. The Three Stooges Beer features the signature Panther packaging style with labels, cartons, and bottle caps all adorned with classic images and sayings of the worlds most famous comedy trio. A beer unlike any other, The Three Stooges Beer is distributed in 12 ounce bottles and sold in six-packs and cases of 24.

About C3 Entertainment
Headquartered in Glendale, California, C3 Entertainment, Inc. was originally founded as Comedy III Productions, Inc. in 1959 by the famous comedy team, The Three Stooges®. Now, C3 Entertainment is a diversified entertainment company involved in television and motion picture production, retail sales and the licensing and merchandising of The Three Stooges®.

About Global Icons
Global Icons is a licensing and merchandising agency, specializing in the development and extension of corporate brands, trademarks, and entertainment properties. On behalf of its ever-expanding roster of clients, the company's goal is to drive profitability and increase brand awareness through the establishment of new products, distribution channels, and revenue streams. Select clients include Airstream, Cirque du Soleil, Duncan Hines, Elite Modeling, Igloo, Hollywood Sign, HUMVEE, National Lampoon, Pep Boys, Ronald McDonald House Charities, and Spinning, among others.

Please visit www.globalicons.com for more information.