Catch on to Meesels

Meesels from Ideastream allows marketers to target rich media email messages to the media rich generation

Oxford, UK (PRWEB) July 28, 2003 -- Ideastream, the leading rich media experts in interactive advertising and marketing, announced today a new professional rich media email application set to represent the next era of rich media direct messaging.

Meesels combines the immersive elements of sensorial communication -- visual, audio, animation -- with the driving emotions of the in-the face interactivity of digital TV-style visual design to radically transform the email experience, and enable marketers and advertising agencies to deliver visually rich, personalised messages to their clients, prospects or subscribers.

Meesels highly communicable mix of technology and content effectively opens new opportunities for interactive viral messages on a wide range of existing and emerging email platforms. Its intelligent proprietary detection and optimisation tool ensures each recipient receives the optimum message for their individual system configuration: TXT / HTML / Rich Media. Overcoming bandwidth restrictions, target recipients are actually empowered to request streaming components at their own pace. Intuitive viral marketing functionality then enables the recipients to forward the message on to friends and colleagues.

Meesels is also the first comprehensive rich media email messaging application that successfully combines multimedia and interactivity capabilities with in-depth tracking and reporting. Meesels can track and report crucial data on every ad in real time: who received the message; which version they saw; how many times the message was viewed; whether they forwarded the message on to a friend, clicked through to a product or service or, just as vitally, if they took the time needed to absorb the content of the message.

Through a secure online interface, Meesels reporting visualisation summaries deliver hyper-accurate real-time 360º performance metrics about each campaign, allowing marketers to analyse campaign results, reconfigure sales messages and fine-tune future campaign strategies for maximum response.

The emergence of Meesels will become the benchmark for an entirely new class of rich media applications," said Paul Ledbrook, Creative Director of Ideastream. As the battle for consumers is waged in their electronic mailboxes, Meesels extends and accelerates product, service or informational offerings into the limitless rich media email marketing arena to give invaluable one-to-one competitive advantage."

Pricing and Availability

A public demo version of Meesels for both Windows® and Macintosh will be immediately available from: http://www.meesels.com Price is dependent upon individual project demands, and full details are available on request.

About Ideastream

Founded in 2001, Ideastream is an independent company that innovates and deploys goal-oriented media rich solutions for online design and marketing agendas.

http://www.meesels.com