WHERIFY REDUCES PRICE OF THE POPULAR GPS LOCATOR FOR KIDS

Wherify Wireless Inc., developers of innovative GPS-based nationwide location products and services, announced today it has reduced the retail price of its popular GPS Locator for Kids to $199.99. This unprecedented back to school" special price reduction will remain in effect for GPS Locator for Kids purchased and shipped starting today.

REDWOOD SHORES, CA (PRWEB) July 30, 2003 -- Wherify Wireless Inc., developers of innovative GPS-based nationwide location products and services, announced today it has reduced the retail price of its popular GPS Locator for Kids to $199.99. This unprecedented back to school" special price reduction will remain in effect for GPS Locator for Kids purchased and shipped starting today.

"It has always been a part of our long-term strategy to extend the reach of our innovative childrens safety solution and make it accessible to more consumers," said Timothy Neher, president and CEO of Wherify Wireless. As a company, we are now in a position to reduce the price of the Wherify GPS Locator for Kids. This significant savings for consumers also comes at a time when we know todays busy parents are increasingly looking for cost-effective ways to ensure their childrens safety."

Neher added that the new price for the GPS Locator for Kids will take affect immediately for purchases made online through Wherify.com or at the hundreds of authorized Wherify retailers nationwide."

Wherifys GPS Locator for Kids is unlike any location-based service available today. Through the convergence of Global Positioning System (GPS) and digital wireless technologies -- in combination with Wherifys patented technology -- the miniature wrist-worn locator offers a tested and proven safety solution that gives parents peace of mind knowing they can locate their children, 24 hours a day, seven days a week. Parents, whether at work, home, or traveling, can use the Internet or any telephone to quickly identify their childrens location within several feet, in about a minute. In the event of an emergency, either the child or parent can request an emergency 911 response and local police will be dispatched.

The Wherify GPS Locator is unique because of its proprietary integration of GPS and digital wireless technology resulting in a miniature child safety device that delivers a fast, accurate, reliable and user-friendly safety solution.

From a competitive perspective, todays announcement marks another bold step for Wherify that will stimulate demand for the GPS Locator for Kids and accelerate our leadership position in the marketplace," Neher said. We are very excited about the new pricing for the back to school season. It will benefit our customers and enable us to expand our line of location products and services for the adult market and other vertical markets such as corrections, law enforcement, auto recovery and fleet management, and asset tracking."

The Wherify GPS Locator for Kids is offered in a variety colors to appeal to children. The product is sold online through the Wherify.com company web site or through a network of authorized Wherify consumer electronics retailers nationwide.

About Wherify Wireless
Wherify Wireless, Inc. is a privately-held developer of patented wireless location products and services for child safety, parental supervision, personal protection, Alzheimer and memory loss, supervision, law enforcement, animal identification, and property asset tracking. The companys proprietary integration of global positioning systems and wireless communication technologies will enable customers to obtain real-time location information for individuals and property directly through the Internet or any phone. Founded in March 1998, Wherify Wireless is located in Redwood Shores, Calif. For more information, or to purchase Wherify products, visit the companys website at www.wherify.com

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Media Contact at Wherify Wireless:

Bob Stern
Director of Corporate Communications
Wherify Wireless         
Tel: 650-551-5271
Mob: 925-457-1673