WANDER WEAR CHILD IDENTIFICATION TAG NOW AVAILABLE IN SELECT STORES New product minimizes trauma associated with children who accidentally wander

A great new product for children and parents addressing the common occurrence of accidental wandering. Sister-run company is taking off with help from a network of work-at-home mom/dad/grandparent sales representatives makes for truly win-win opportunities.

ASHLAND, MA (PRWEB) July 30, 2003 -- Wander Wear Inc. (www.wander-wear.com), a parent-run company, is pleased to announce its first several retail sales of its child I.D. tags. Developed by sisters Alyssa Dver and Jennifer Tuttelman, both parents of young children, Wander Wear tags clip safely on or inside of a childs clothing. Parents can write on the back of the tag up to two mobile phone numbers on the tag and optionally a name or password. This information allows someone finding a lost child to quickly and easily contact the parent or caretaker thus reducing the time and subsequent trauma suffered by both parent and child.

Wander Wear tags are made of durable plastic and feature whimsical characters designed so that children are excited to wear them. With a suggested retail price of $3.99, the tags can be used as a point of sale item, promotional giveaway or fundraiser item. Many channels exist for the product including: retail stores, malls management companies, amusement parks, zoos, fairs, airports, school suppliers, drug stores, sporting venues, child care centers, magazines targeting parents and children, and websites offering child safety products. Some non-child oriented companies have even shown interest in the product as a tradeshow giveaway.

The tags and packaging can be customized to include a company logo or other specific information. The tags are currently available at Taylors Stationery in Needham, MA, Bella Doll in Medway, MA, Village Belle-Stride Rite shoes in Acton, MA and through the Acton Family Network. (For a complete listing of Wander Wear customers, please visit the web site at www.wander-wear.com)

Every parent has their own story of one time they lost their child in a mall, amusement park, fair or other crowded family-oriented venue," noted Wander Wear President Jennifer Tuttelman. We came up with Wander Wear as a way to quickly and easily help parents reunite with their lost children. As a parent of two young children myself, I know personally how hard it is to keep your eyes on both of them where, in an instant, one can wander off accidentally.

In interviewing dozens of parents while developing Wander Wear, it became apparent that this product would help any child between the ages of 2-10. Children can benefit from having the tag on them as a way to assist them back to the comfort of their parents when they are distressed and most likely unable to remember or dial a specific phone number themselves."

According to the U.S. Department of Justice report, National Incident Studies of Missing, Abducted, Runaway and Thrownaway Children (NISMART), 573,000 children are reported lost for more than 1 hour each year. Another study conducted by Intimetrix found that over 27% of all families attending an amusement park lost their child temporarily. Lastly, a Boston-based mall noted that they recorded over 750 children lost last year alone.

Accidental wandering is a pervasive issue that effects every parent and child at some time. Unfortunately as a society, we are so focused on abductions, that we dont see a more every day issue that can be extremely traumatic for both child and parent, commented Alyssa Dver, CEO of Wander Wear. While some parents are concerned with putting identification on a child, it is important to note that the vast majority of children abducted -- 75% - are taken by one of the childs own family members. In addition, it is highly unlikely that a child who wanders off while out with their family will be in the same place at the same time as a deranged person who is looking to abduct a random child. Putting identification on your child is a highly responsible practice, one which even the Center for Missing and Exploited Children recommends in their literature for amusement park safety."

Wander Wear currently has over 12 people representing the product in various locations across Massachusetts and other states. The company is aggressively expanding its channels by adding new commission-only representatives. Sales representatives maintain a flexible schedule that in combination to the positive, easy-to-relate-to nature of the product, work-at-home parents as well as full-time professionals are signing up to represent the product.

Dver noted, Parents who are already going to malls and zoos with their kids are great representatives of the product. They can bring a sample with them and do a quick sales visit while they are there anyway. Once in, the product offers tremendous repeat business so it is a very attractive way for our representatives to quickly earn great commissions without a lot of time away from their kids."

About Wander Wear

Wander Wear Inc. (www.wander-wear.com) is a parent-run, Boston-based company offering child identification. Designed to help reunite parents with their children who accidentally wander off in family-friendly venues, Wander Wear is a cost-effective way to gain some peace of mind when visiting places such as malls, amusement parks, zoos, or other crowded venues.

For additional information, call 508-881-5664 or email info@wander-wear.com.

Wander WearÔ is a trademark of Wander Wear Inc..
All other trade names are the property of their respective owners.