LMJ GROUP PRESENTS ITS FIRST WI-FI MARKETING TOOL KIT

Making Money in Wi-Fi" helps wireless Internet providers generate revenue and build subscribers

Miami, Florida -- July 28, 2003 - The LMJ Group International, a global technology marketing consultancy based in Miami, has just released Making Money in Wi-Fi", a report that outlines trends and strategies to help the Wireless Broadband Internet Service Providers capitalize on one of the hottest technology trends in recent years.

Wireless broadband Internet access is booming. However, because the barriers to entry are so low, operators are faced with fierce competition from the second they set up their first hotspots," states LeAnne Johnson, president and founder of The LMJ Group. We predict that the winners in this industry will not be the companies that set up the most hotspots. Rather, it will be those companies that can generate the most revenue per hotspot. Those companies will have to be savvy marketers."

Based on that, Making Money in Wi-Fi" is a marketing toolkit that has been created by The LMJ Group to help Wi-Fi operators employ innovative sales and marketing strategies to generate revenue from their hotspots and attract investment. The information and strategies in this report can be used to write business and marketing plans to raise start-up capital. More importantly, this report delivers real, affordable strategies and techniques to begin generating more revenue from hotspots located in restaurants, cafes, hotels, apartments, bookstores, airports and other locations.

Pyramid Research estimates that there will be over 700 million Wi-Fi users globally by 2008. Current average revenue per user, according to Pyramid is $30 per month, but is falling. According to FierceWireless, Wi-Fi companies have raised more than $1 billion in venture capital since January 2001.

More detailed information and a copy of the table of contents for this toolkit is available online at www.theLMJgroup.com.

About The LMJ Group International, Inc.: The LMJ Group is a global marketing consulting company with offices, affiliates and clients throughout greater China, the U.S., Colombia and the U.K. Our expertise is in helping technology companies generate revenues by building robust sales and marketing channels globally.

The LMJ Group helps clients enter new markets, find strategic partners and develop international distribution channels to ultimately create global revenue streams. This is accomplished through consulting as well as training in areas related to sales, technologies, marketing, promotions, business development and project management.

www.theLMJgroup.com

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