|
40% OF BUSINESS MOBILE PHONE USERS (21 MILLION EUROPEANS)WILL USE MOBILE EMAIL WITHIN FIVE YEARS, SAYS ANALYSYS.
Mobile email revenue in Western Europe to grow from EUR49 million in 2003 to EUR2.9 billion in 2008. Overall business spend on mobile data services will increase more than fourfold to EUR8 billion in 2008.
Report covers Western Europe with forecasts for France, Germany, Italy, Spain, Sweden and the UK.
CAMBRIDGE, UK (PRWEB) August 1, 2003 - Mobile email, which typically also includes mobile access to calendars and contact information, will be the key driver of growth in mobile data services for businesses over the next five years, according to Analysys, the global advisors on telecoms, IT and media (www.analysys.com).
In its new report, Mobile Data Solutions for Businesses: maximising revenue and take-up, Analysys Research predicts that around 40% of people with a business mobile phone (21 million Europeans) will use mobile email in 2008, compared to less than 1% today. Over the same period, the annual mobile service revenue generated by email will increase from EUR49 million in 2003 to EUR2.9 billion in 2008.
"Businesses have been slow to start using mobile networks for services otherthan voice," says Katrina Bond, lead author of the report, "but mobile email is set to lead the way as solutions to enable this valuable extension to existing person-to-person communications become more widespread."
The report outlines the variety of mobile email solutions being offered, from Microsoft's decision to include mobility functions in Exchange Server 2003, to Research In Motion's BlackBerry devices, to the NokiaOne hosted solution, which caters for a broad range of existing phones and PDAs. However, it emphasises that with email's applicability to a broad range of companies with different needs, no one type of solution is likely to dominate.
Mobile access to company intranets and to specialist applications such as sales-force automation (SFA) are also identified by the report as key areas for growth. "Increasing revenue will come from general Web access over mobile networks," adds Bond. "However, mobile Web access alone will not be enough to convince businesses to start using mobile data services."
Analysys Research expects Western European businesses to be spending EUR8.1billion across all mobile data services by 2008, up from EUR1.8 billion in 2003, and for small and medium-sized businesses to account for 78% of that spend. [Graph of revenue split by service available to journalists on request.]
Mobile Data Solutions for Businesses: maximising take-up and revenue details the strategic implications of this potential market growth for mobile operators, systems integrators, value-added resellers, softwarem and application developers, IT vendors and device manufacturers. The report covers Western Europe, with separate forecasts for France, Germany, Italy, Spain, Sweden and the UK.
Mobile Data Solutions for Businesses: maximising take-up and revenue is available to purchase online at http://research.analysys.com/store, priced at GBP1500 (approximately EUR2250). For more information, telephone Analysys on +44 (0)1223 460600 or email research@analysys.com.
About Analysys (www.analysys.com)
Analysys provides strategy and management consultancy, information services and start-up support throughout the telecommunications, IT and media sector. Our firm grasp of market dynamics, our distinctive combination of creativity and rigour, and our renowned objectivity enable us to consistently exceed the high levels of quality and innovation which our clients expect. We have over 130 staff in offices in Cambridge, London, Glasgow, Madrid, Milan, Munich, Paris, Kuala Lumpur, San Francisco and Washington DC, and work with associates in Auckland, Melbourne and Vancouver.
Recent reports include:
| | - Broadband Value-Added Services for SMEs: market strategy and forecasts 2003-2008 (June 2003)
- Pricing Mobile Messaging, Content and Entertainment Services: a structured approach to maximising revenue (June 2003)
- Return on investment from mobile business data applications: lessons from corporate customers (May 2003)
- Where next for mobile messaging? Driving profitability and controlling cannibalisation (May 2003)
- Maximising Revenues from Broadband: new pricing strategies for European operators (April 2003)
- Western European Mobile Forecasts 2003-2008 (March 2003)
- Public WLAN access in Western Europe and the USA: market forecasts and analysis (March 2003)
- Regulating the Telecoms Market: competition and innovation in the broadband economy (February 2003)
- Fixed Network Operators in Western Europe: is there an underlying growth market? (February 2003)
- Business Data Services: growth opportunities and forecasts 2002-2007 (January 2003)
- Competition in Corporate Networking: the challenge from systems integrators and strategies for operators (January 2003)
- The Future for Fixed-Mobile Substitution: options for fixed and mobile operators (December 2002)
- Competing in the European Directory Services Market: opportunities in a liberalising market (December 2002)
- Mobile Content and Entertainment: forecasting the market for games and other wireless content (November 2002)
- Strategies for Mobile Device Evolution: meeting and creating market demand (October 2002)
- Western European Mobile Forecasts and Analysis 2002-2007 (September 2002)
- Cable TV Market Scenarios to 2007: prospects for cable TV operators in Germany, the Netherlands and the UK (September 2002)
- IP Voice Services: the return on investment for European service providers (September 2002)
- The Future for Telecoms Incumbents: the impact of competition, regulation and customer demand (July 2002)
- Charging and Revenue Sharing for Mobile Content and Entertainment (July 2002)
- Enabling Prepaid Mobile Content and Data Services: strategies for operators and vendors June 2002)
- Scenarios for the European Telecoms Market 2002-2007: forecasts and analysis (May 2002)
- Session Initiation Protocol: SIP-related European revenue forecasts 2002-2007 (February 2002)
- Public Wireless LAN Access: US Market Forecasts 2002-2007 (January 2002)
|
Media contact (for author photography, executive summaries and interviews)
Martin Brooke
For Analysys
Tel: +44 (0) 1223 264050
Email: martin.brooke@dial.pipex.com
|
