New Study Details Key to Successful Product Commercialization in Medicine

Success in the biomedical markets takes a lot more than a good idea or a breakthrough technology, according to a new study released today by Kalorama Information. Commercializing products in todays complex medical markets requires years of strategic planning and market preparation, reaching back to the earliest stages of research and development.

New York (PRWEB) August 1, 2003 - Success in the biomedical markets takes a lot more than a good idea or a breakthrough technology, according to a new study released today by Kalorama Information. Commercializing products in todays complex medical markets requires years of strategic planning and market preparation, reaching back to the earliest stages of research and development.

To research and assemble the new study, Successful Commercialization Strategies for New Healthcare Products and Technologies, Kalorama Information reviewed successful and unsuccessful marketing plans from the industry, and integrated the lessons learned with secondary literature, including academic marketing texts and industry-specific market research reports and guides.

The resulting Six Strength Model that the report outlines is articulated in theory and in case studies by an analyst with more than 30 years in biomedical marketing, strategic consulting, and product development.

"A chief incentive for launching this study was that for the foreseeable future, marketing drugs, devices, and diagnostics is becoming as complicated as making them in the first place," notes Steven Heffner, Acquisitions Editor for Kalorama Information. "By codifying the Six Strength Model, we feel that we have put together a roadmap that will help small and mid-sized firms navigate through the development process to successful launch."

In addition to a point-by-point discussion of each of the "Six Strengths" with a multitude of examples, the report provides in-depth case studies of product development and commercialization efforts in the diagnostic, medical device, and pharmaceutical fields.

About Kalorama Information
Kalorama Information, an imprint of MarketResearch.com, supplies the latest in independent market research for the life sciences. For more information, contact Steven Heffner at 212-807-2634 or sheffner@kaloramainformation.com, or visit www.KaloramaInformation.com.

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