Business Wise Announces Market Intelligence Enhancements for Metro Charlotte

Expanded Business Listings and Added Search Customization Capabilities Included

(PRWEB) August 1, 2003 -- Business Wise Inc., metro Charlottes sole source for locally researched business market intelligence data since 1980 announced the latest updates to its lead generation database tool. These changes boost customization of targeted query capabilities to the new database release reaching 45,953 Charlotte area firms.

Q3 Database Updates & Changes:
The new Q3 Release adds 1,376 firms to the Business Wise database of local market intelligence. Added to that, about 15% of the existing business records show at least one change either in key personnel, employee size, or other demographic information.

Free Software Enhancements:
More than changes to the data itself, the software has been upgraded without additional charge to subscribers. Now users may click on the new stock ticker symbol field that links them to InvestorGuide.com offering valuable information on the publicly traded company they seek.

Other enhancements improve the products search and query capabilities. The refined business function/title selection" option allows users to get faster and more direct access to business specific contact titles for key decision makers within their target market. Likewise, the query criteria" function has also been enhanced allowing additional customized search capabilities to zero-in on specific target demographics.

Free Training:
Individual users and managers may elect to enroll in free Business Wise training sessions. Students learn new techniques and tips to improve direct marketing results, warm up cold calling, and accelerate new business development.

We are pleased to offer our clients new features and enhanced data to help sales hunters and marketing mavens," says Debra Kline, President. The Atlanta and Charlotte markets share a unique opportunity as the only areas fortunate to offer sales and marketing professionals access to locally researched business market intelligence. We feel fortunate to create the best available sales and new business development tools."

About BusinessWise:
Since 1980, Atlanta-based Business Wise has been researching and providing the most complete database of business information to help companies develop new business. The companys prospecting tools enable clients to profile and target the market by business type, number of employees, sales revenue, start year, web & e-mail addresses, fax, phone, location type, etc.

To learn more about Business Wise, please visit www.businesswise.com, or contact Debra Kline at 770.956.1955

Media contact:
Jeremy Porter
Porter Moye, Inc.
404-223-2411
porter@portermoye.com