VenusDivas.com Fashions Fresh New Look For the Curvy Crowd

WebSite For Plus Size Women and Teens Features a Sleek New Look, Stylish Curvy Photos and Improved User-Friendliness

Vancouver, WA - August 1, 2003 - VenusDivas.com, an internet resource dedicated exclusively to the curve loving, fashion conscious, full figured consumer, has launched a new look and improved user-friendliness.

Our first goal in the redesign was to celebrate women and their curves, stated Valery Foley, VenusDivas.com cofounder and CEO. We literally scoured 1000s of phenomenal photos of plus size women who epitomized curvy beauty, style and confidence."

Our second goal was to improve the visitor experience by adding a stronger search functionality as well as streamline our navigational system, reported Raul Amador, VenusDivas.com cofounder and CFO.

When we add the new redesign to our exclusive Curvy Fashion Search Engine which launched in July 2003, the experience is a completely unique and uplifting encounter for our visitor, the plus size woman and teen," states Foley.

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When defining the plus size market, we are looking at more then half of the U.S. population. According to Michele Weston, author of Learning Curves: Living Your Life in Full and With Style (Crown), 68 percent of adult women in the United States -- about 65 million women -- wear a size 12 or above.

Awareness has grown of the curvy consumer. In the early 1990's there were approximately 200 vendors catering to the plus size market and today there are over 2000.

In a September 2001 report from MarketResearch.com, U.S. retail sales of womens plus-size apparel approached $32 billion in year 2000, representing a 33% rate of growth since 1996, and capturing a 27% share of all U.S. womens apparel sales -- making it the fastest-growing segment in the industry. Plus size U.S. apparel sales are expected to reach $47 billion by 2005, representing a 49% increase over year 2000 sales.

About VenusDivas.com

VenusDivas.com is a subsidiary of Venus Imaging Education, LLC and is headquartered in Vancouver, Washington. Since 1998, Venus has been inspiring, celebrating and connecting Curvy Woman and Teens with size friendly resources and companies. Our Venus Diva motto? Curvy, Confident, Stylish & BeautiFULL."

With the help of the Venus Divas, leading full-figure industry experts, we offer the plus size community the latest information as well as expert advice on fashions to fit their curves, plus size modeling and performing, self esteem at any size, healthy lifestyles, curvy contests and much more.

The url is www.VenusDivas.com.

16818 SE 34th Way
Vancouver, WA 98683
360-882-4416
media@venusimaging.com

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