Blue Mine Group Now Offers Public Relations (PR) As One Of Three Core Integrated Disciplines to Achieve Rapid Marketing Results At Minimal Cost

PR is a superior, low-cost way to generate significant brand awareness and credibility

Contact:

Rachel Zimmerman
Blue Mine Group
(858) 792-2633, ext. 3
rzimmerman@blueminegroup.com

Blue Mine Group Now Offers Public Relations (PR) As One Of Three Core Integrated Disciplines to Achieve Rapid Marketing Results At Minimal Cost

PR is a superior, low-cost way to generate significant brand awareness and credibility

Solana Beach, CA (PRWEB) July, 2003 -- Blue Mine Group now offers public relations (PR) as one of its three core practice areas, which also include strategy and interactive marketing. Blue Mine Groups distinct marketing blend is proven to deliver exceptional marketing results quickly and at minimal cost.

Building brand awareness and credibility is one of the core challenges of marketers," explains Michael Lurie, president of Blue Mine Group. Over the past few months, weve found through our work with clients that the techniques and tactics of PR offer some of the most efficient and cost-effective ways to generate significant brand exposure and credibility among their target audiences with maximum impact."

Lurie continues, PR is the perfect complement to our established strategy development and interactive marketing practices. We now offer clients a unique blend of services that deliver rapid marketing results at the least possible cost. Our innovative approach has been designed to focus on the three primary sources of marketing value: develop a distinctive market position, build significant brand awareness, and win and retain profitable customers."

A joint survey conducted in 2003 by PRWeek and MS&L Marketing reveals that PR now plays a stronger role than before in companies marketing initiatives, and the majority of executives understand and recognize its value. Sixty-three percent of respondents believe that PR is currently underutilized" within the marketing mix.

According to those executives surveyed, PR takes the lead role among all other marketing disciplines in the following areas:

· Pre-market conditioning (50%)
· Word-of-mouth endorsement (61%)
· Building brand credibility (48%)
· Building a corporate reputation (67%)
· Cultivating industry thought leaders (71%)
· Overcoming a crisis (83%)

Having initiated their first four client PR programs, Blue Mine Group is delighted to welcome Rachel Zimmerman, who joins the firm to strengthen the PR practice. A seasoned PR professional with exceptional skills in creating, managing and implementing successful PR programs, Rachel has extensive experience with both business-to-business and business-to-consumer clients.

Rachel has significant industry experience in: chemicals & plastics, technology, professional services, non-profit, and consumer products.

Several Blue Mine Group clients are now on board with full PR programs, including: A Certain Smile (healthcare), Golfhound (internet marketing), Innovative Employee Solutions (professional services), and Qandu (consumer services).

Blue Mine Groups primary PR services include:

· Strategic message development -- effectively communicating a companys brand identity, market position and value proposition to generate maximum audience interest and response. PR messages are communicated in a variety of different ways, such as through the corporate web site, marketing brochures and collateral, white papers, feature articles, press releases, and case studies.

· Media relations -- securing publicity through a range of media outlets, including broadcast (television and radio), magazines, newspapers, newsletters, online publications, and industry web portals. Blue Mine Groups PR team specializes in understanding and speaking to those issues and trends that matter most to clients target media and audiences.

· Event marketing -- building a presence and credibility for companies through speaking opportunities at trade shows, conferences, educational seminars, and other industry events. It also involves orchestrating company-sponsored events, such promotional or educational events, live seminars and roundtable discussions, online webinars," and media tours. Blue Mine Groups event marketing support includes speech writing, presentation development, event coordination and management, pre- and post-event promotion, and media training.

Through our integrated marketing approach were excited to be able to provide companies with the best, most effective solution to building a leading market position, generating widespread brand awareness and credibility, and successfully attracting, winning and retaining profitable customers," Lurie concludes.

About Blue Mine Group

Blue Mine Group is an integrated marketing communications firm pioneering a unique blend of strategy, interactive marketing and public relations. This innovative approach enables clients to develop a distinctive market position, build significant brand awareness, and win and retain profitable customers quickly and at the least possible cost.

Blue Mine Group serves clients in the technology, healthcare, professional services, financial services, manufacturing, consumer, and non-profit sectors. Our rapidly growing client list includes AA Auto Transport, A Certain Smile, Del Mar Database, Gümez & Gümez, Golfhound, Hubbard Enterprises, Innovative Employee Solutions, Metagenics, Mission Federal Credit Union, San Diego Jewish Academy, ShipOVERSEAS.com, SwapDrive, TeleFlage, Together Network, and Women First Healthcare. Blue Mine Group is headquartered near San Diego in beautiful Solana Beach, California.

For more information, give us a call at (858) 792-2633 or visit www.blueminegroup.com.

###