TAKEAIM ANNOUNCES ONLINE DEMO OF MARKETING THAT LISTENS"

TakeAIM, a Southern California provider of cutting edge marketing technologies and services, announced that Web visitors can test a new non-intrusive method of reaching customers, called Marketing That Listens."

(PRWEB) August 3, 2003 -- TakeAIM, a Southern California provider of cutting edge marketing technologies and services, announced that Web visitors can test a new method of reaching customers, called Marketing That Listens."

Visitors to this demonstration can experience interactive multimedia and participate in a short online dialog to compare their companys marketing issues to those of other companies. TakeAIMs Web application collects each visitors responses during the dialog, and demonstrates management reports that direct sales or marketing follow-up. At the end of this demonstration, visitors can view or print a report offering recommendations to improve their companys marketing and sales effectiveness.

http://www.aimprojects.com/demo

According to TakeAIM CEO Doug Wolfgram, the company developed 'Marketing That Listens as part of a broader strategy to reach interested prospects without intruding on business people who do not want to be disturbed. We know that many potential prospects avoid telemarketing calls, mass email, or bulk mail. Our marketing clients have a vital need to reach these prospects, but need to approach them only how and when they want to be reached."

TakeAIMs approach is to sharply target prospects by using sophisticated database management, and to invite them to short online presentations controlled by the visitors themselves. These interactive presentations then permit visitors to provide input that TakeAIM uses to report to a marketing organization if the visitors are strong prospects who want to be called.

The companys clients may invite potential prospects to these interactive presentations through several different media. In some cases prospects may receive short personalized voice notes delivered after hours. This permits prospects to listen for a few seconds at their leisure and visit the presentation with a personal pass code whenever convenient. When they access the presentation their interaction determines whether they want actual sales or marketing follow-up. In other case, Marketing That Listens may reach prospects via permission-based email or by executive letter invitations, depending on client needs.

TakeAIMs founders have been developing and implementing sales and marketing technologies for nearly 25 years. They boast extensive experience in numerous technologies they have integrated for tackling the full spectrum of sales and marketing issues. Their online services emphasize creation of high-impact direct presentations, data collection from prospect interactions, and customized reporting for sales and marketing management. Their past clients have included Toshiba, SGI, Philips, NEC, ITT, Litton, Fujitsu, and HP.

TakeAIMs integrated technologies include interactive graphics, database management, networking, Web applications, CRM, and SFA. The company also offers a wide array of services, including marketing strategy development, presentation development, graphics and copywriting.