CATGee- The World's First At Home DNA Security Test Exhibits at The New York Gift Show Accent On Design Section Booth # 4050.

Having won Best "The New Product Award" at the London Gift Show CATGee USA will be featured at The New York Gift show in the juried section called Accent On Design. DNA is the buzzword capturing everyone's attention and CATGee has created the first consumer use at home kit. Marketed as an important security piece for each family member interest in the product is widespread.

CATGee wins Best Product" award at Pulse 2003

A new product with the unusual name CATGee (catchy"), has been chosen as the best product at Europes premier design-led gift show, Pulse. The panel of high profile judges praised CATGee as a unique gift concept, stylishly packaged and destined to go far":

Lucille Lewin, Creative Director -- Liberty
Ian Logan, Design Consultant - The Nest
Becky Treen, Accessories Buyer -- Heals

CATGee answers the eternal question, Who am I?" by analysing your DNA to create a unique personal icon. The stylish icons are great fun to compare and can be used to create the ultimate in personalised gifts and accessories.

David Nicholson, the 21 year-old entrepreneur who founded CATGee six months ago said: We all share our name with someone else, but our DNA is totally unique. CATGee allows people to express their individualism like never before. People love a new craze and CATGee is destined to be on everyones Christmas list this year."

Editors Notes:

About CATGee -- CATGee is a unique product that celebrates individuality by allowing you to see" your DNA and store it forever. Purchasers can send a sample of their DNA (collected painlessly by using a cheek swab) to the CATGee laboratory, where a unique DNA number is created from your genetic profile. This is then transformed into a colourful icon that can be printed on items to personalise them and compared to see similarities and differences between individuals in a fun way.

Storing your DNA is a natural extension of the name a star" phenomenon, but more personal, since you can wear the DNA around your neck like a 21st Century Lock of Hair. The patented storage card will keep the DNA stable forever, meaning that samples collected this way also create a valuable family legacy. Developments in personalised medicine mean that in the future doctors will want to study the genetic make-up of our parents and grandparents when making a diagnosis. This kit guarantees that they will be able to do this.

David Nicholson, the Bath-based founder of CATGee is determined to make this product an international phenomenon. He says that the possibilities that CATGee opens up are almost endless - my biggest challenge is deciding what to do next. Our need to be acknowledged as individuals in universal -- I am going to make CATGee the universal way of expressing that fact"

CATGee retails for 19.95 and includes the DNA storage and profiling kits. For an additional 40.00 customers get to see their DNA number on a certificate and as their personal icon. They also get information on the meaning of the information provided, which provides clues to their ancestry, and fascinating facts about the buzz subjects of the moment, DNA and genetics.

About the Judges --

Lucille Lewin, Creative Director -- Liberty
Lucille Lewin joined Liberty in November 2002 and her refreshing style can already be seen in the new departments she has installed. Lucille has great plans for expanding and revitalising the famous Liberty brand, including curating many interesting products for the store.

Ian Logan, Creative Director -- The Nest
Ian Logan was founder of the Ian Logan Design Company, which has recently merged with The Nest -- a highly successful graphics, strategic and interior design company. He is a visiting lecturer at many art schools and has been a design judge for the Design Council and RSA.

Becky Treen, Accessories Buyer -- Heals
With over twelve years international design and buying experience (including The Conran Shop and Habitat as well as Heals), Becky was looking for A combination of style, intelligence, functionality and originality coupled with an understanding of realistic business process"

About Pulse: Featuring design-led products and a special trend showcase, Pulse, provides retailers with over 900 companies with a design experience. The new show is divided six key areas -- classic interiors, urban interiors, stationery, childrens, fashion accessories and gifts. Pulse runs from 11-14 May at Earls Court.

For further information or photographs, please contact:

Janet Pincus
CATGee,USA Master Rep
973-597-0595
jp07039@comcast.net

Photographs are also available at www.catgee.com/photos