|
Former president of EPCOR Business Centers Launches Marketing & Public Relations Firm
Former president of EPCOR Business Centers and Locartis (America) Inc., David Middleton, announces today the launch of a new marketing and public relations firm with one focus -- results. Mid-Eye Marketing will focus on regional and international corporate real estate and business association clients.
New Firm Focuses on Driving the Bottom Line
Raleigh, NC (PRWEB) August, 2003 -- Former president of EPCOR Business Centers and Locartis (America) Inc., David Middleton, announces today the launch of a new marketing and public relations firm with one focus -- results. Mid-Eye Marketing will focus on regional and international corporate real estate and business association clients.
For two years, Middleton has been marketing and branding business suites by forming affiliations throughout the industry. Given the economy and unemployment rate, business center owners and their respective clients need appropriate marketing plans to target small business owners and middle-market companies as they grow.
Many companies are seeing controlled growth coupled with the benefit of outsourcing certain components of their business driving revenue at a lower cost," says Middleton. Outsourcing a business driver -- a chief marketing officer -- is an efficient way to gain a workable marketing plan essential to long-term growth."
One of Mid-Eyes first clients includes the Alliance Business Centers Network, the largest network of executive suites in the world. An expert in the business centers field, Middleton is a monthly marketing contributor to the networks newsletter.
About Mid-Eye
Mid-Eye Marketing LLC, a Raleigh, NC-based strategic marketing and public relations firm, provides impact marketing plans for national corporations, entrepreneurial companies and non-profit organizations, primarily in the commercial real estate, association, and business-to-business sectors. Mid-Eyes "Manifest Positioning" program helps create market leaders in their respective industries. Visit: www.mid-eye.com.
About David Middleton
Middleton is an internationally-acclaimed speaker in the areas of marketing, customer service, branding and entrepreneurship. Formerly, he served as president of an international coalition of office business centers and industry-related services. For more than 10 years, he served as the President/CEO of a diversified business services firm until the sale of that company to a regional office and business services company in late 2001.
Middleton also is an accomplished commercial real estate developer and marketer. He has served as chairman of an international industry board, chaired Special Olympics North Carolina and several other civic and business organizations.
|