Sport Goes Undernet

Shake Sports (www.shakesports.com), the interactive sports marketing agency, announced today the launch of its online PR service 'Undernet aimed specifically at companies operating in the Sport and Leisure Industries.

Sport goes Undernet

LONDON, UK (PRWEB) August 7, 2003 -- Shake Sports (www.shakesports.com), the interactive sports marketing agency, announced today the launch of its online PR service 'Undernet aimed specifically at companies operating in the Sport and Leisure Industries.

Martin Clabby, Managing Director at Shake Sports comments, For many sport and leisure companies, PR still simply means gaining coverage in the print media. Very few are taking advantage of the vast number of editorial and promotional opportunities available online. The Undernet service brings online marketing, design and public relations together into one integrated strategic approach. Our experience in these industries and the relationships we have built with the leading media owners, newsgroup moderators and forums enable us to speak directly to these sports based communities online."

Andre Spierings, Interactive Director at Shake Sports explains the growth in popularity of interactive web forums, Of the estimated 28 million UK internet users approximately 15% regularly use news and information related sites, while another 10% are regular users of chat rooms, blogs and newsgroups. Undernet will target this rapidly growing audience of internet users who now get their news and views from these specialised websites."

Clabby who will head the Undernet venture added, These online environments are where the real discussions and idea sharing can be voiced and heard, often at blinding speeds. Undernet engages targeted sport and leisure groups in the high-frequency interactive newsgroups, email discussion lists, ezines, listservs, bulletin boards, mailing lists, and other web forums where they specifically congregate. These consumers expect conversations not sales pitches, as such, Undernet is all about creating an environment where consumers will market to each other."

The Undernet service includes online media relations, news monitoring, viral games, e-newsletters, guerrilla marketing, campaign microsites and digital press offices.

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This press release in available in PDF, plain text and Word formats.
Photographs and images are available of the Shake Sports and the Undernet team.

Stats are taken from Nielsen // NetRatings: Home & Work, March 2003

Clients include -- Times Sportsbook, Fox Sports International, Life Fitness, Sports Marketing Surveys and Speedo.

Martin Clabby
Shake Sports UK
+44 (0)208 643 9210/ 07974 104425
martin@shakesports.com