The U.S. hot-spot service market will exceed revenues of $800 million by 2007, according to Public Hot Spots: Moving beyond Road Warriors, the latest report from Parks Associates.

Public Hot Spots: Moving beyond Road Warriors divides hot-spot users into three groups: business subscribers, broadband subscribers, and ad hoc users. According to the report, in order to move this market forward, service providers will have to develop different business models to accommodate the disparate usage habits and demands of these groups.

Contact: Elizabeth Parks
Parks Associates
972-490-1113
Email: sales@parksassociates.com

Service Revenues for Hot Spots will Exceed $800 Million by 2007

Dallas, Texas (PRWEB) August 5, 2003 -- The U.S. hot-spot service market will exceed revenues of $800 million by 2007, according to Public Hot Spots: Moving beyond Road Warriors, the latest report from Parks Associates. Based on consumer surveys and interviews with service providers, Parks Associates estimates the 2003 service revenues for hot spots will be $105 million. The compound annual growth rate (CAGR) between 2003 and 2007 is approximately 50%.

Although these service revenues will be a very small portion of total telecommunications revenues, the intangible benefits hot spots can bring for both venue owners and service providers will still provide investment incentives," said Yuanzhe (Michael) Cai, research analyst with Parks Associates. And as this market matures, different market segments will start to use these services."

Public Hot Spots: Moving beyond Road Warriors divides hot-spot users into three groups: business subscribers, broadband subscribers, and ad hoc users. According to the report, in order to move this market forward, service providers will have to develop different business models to accommodate the disparate usage habits and demands of these groups.

The majority of early adopters are business travelers, and they will be a major part of the market for years to come. Companies with prime venues and strong enterprise focus may see some early success," Cai said. For the market to move beyond road warriors, however, telecom carriers have to bundle hot spots with their other communications services and provide continuous support for this market. Most telecom carriers are likely to follow Verizons suit and offer hot-spot services as a free amenity, but they may also provide tiered services based on location and quality of services."

On August 7, 2003 11:00 a.m. CST, Parks Associates will be hosting a one-hour webcast on the U.S. hot spot market. For additional information about the webcast and the report Public Hot Spots: Moving beyond Road Warriors, please contact sales@parksassociates.com or call 972-490-1113.

About Parks Associates: Parks Associates is a market research and consulting firm focused on all product and service segments that are 'digital" or provide connectivity within the home. The companys expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.

Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, multiclient studies, consumer research, workshops, and custom-tailored client solutions. Parks Associates also hosts two executive seminars, both part of the Fall Focus series, and co-hosts CONNECTIONS (in partnership with the Consumer Electronics Association) each year. www.parksassociates.com.