MAGAZINE VETERAN LORRI ROBBINS NAMED PUBLISHER OF RECOMMEND MAGAZINE

Robbins becomes only the third publisher in this number one travel trade publication's 36-year history.

MIAMI, FL (PRWEB) August 7, 2003 -- Miami, Fla. based Recommend magazine, the most circulated travel trade publication, has named a new publisher. Travel and fashion publishing veteran Lorri Robbins becomes only the third publisher in the history of the 36-year-old magazine, having been promoted from Associate Publisher.

Lorri Robbins has displayed visionary creativity, attention to detail and excellent sales team management skills in her role as Associate Publisher," said Laurel Herman, President of parent company Worth International and Editorial Director of Recommend, who served as the magazines publisher for the last 20 years. Ms. Robbins has helped redefine Recommends position in the marketplace and as Publisher, she will take Recommend to greater stature in the years to come."

Robbins joined Recommend in 2001 as its National Advertising Director, leading a 13 person sales and marketing team that met or exceeded its target budgets in a time when the industry was in an economic downturn. Her success led to a promotion as Associate Publisher. While the travel and publication industries struggled to turn themselves around from their respective financial slumps, Robbins spearheaded the reinvention of Recommend, redesigning its logo and contents to include more photo usage, easier to read typeface, an open layout format and expanded editorial print and internet content. Recommends August issue marks its fourth with the redesigned format.

Under Robbins guidance, Recommend has been repositioned in the marketplace gaining new advertisers and increased revenue. First published in 1967, Recommend is the highest circulated travel trade publication in North America with more than 55,000 travel agent subscribers and a reach to over 200,000 agents. Its editorial approach provides in-depth, quality destination and travel product information that help travel agents sell travel.

Before joining Recommend, Robbins oversaw the launch of American Media, Inc.s Mira! Magazine as their Advertising Director and was the Senior Account Manager for Hachette Filipacchi Magazines, Inc.s Travel Holiday Magazine. Prior to her work in publishing, Robbins held management positions with Charles David Footwear, Inc., White on White Clothiers, Inc. and Shang-Hai Menswear, Inc. A native of New York City, Robbins earned a B.A. in Marketing from New Yorks Fashion Institute of Technology.

Recommend is published monthly by Worth International Communications Corporation and has its headquarters in Miami, Fla. Recommend can be found online at www.recommend.com. Worth International Communications Corporation is a custom publisher that, in addition to its flagship publication Recommend Magazine, produces a variety of magazines and specialized publications for the travel and meeting industries.

Its titles include: The Florida Official Meeting Planners Guide and Mexico Official Meeting and Incentive Planner. Worth Custom Publishing clients include: Continental Airlines and a number of tourism boards and convention and visitor bureaus such as the Greater Miami and Ft. Lauderdale Convention and Visitors Bureaus and the Dominican Republic Ministry of Tourism.

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