Mitchell Chooses Boston Communications to Relaunch Company

Boston Communications today announced that it has been retained by San Diego-based Mitchell International to spearhead its efforts to develop differentiated messaging and launch the companys new business process management solutions for insurance carriers.

Boston, MA (PRWEB) August 12, 2003 -- Boston Communications today announced that it has been retained by San Diego-based Mitchell International to spearhead its efforts to develop differentiated messaging and launch the companys new business process management solutions for insurance carriers. Mitchell International is the leading provider of data, software and eBusiness solutions for the automotive insurance, collision repair, medical claims and glass replacement industries.

We chose Boston Communications because they have a clear understanding of the marketing and communications challenges we confront, and they have proven solutions and unique experiences to help us solve them," said Michael Harris, marketing consultant and acting VP Marketing at Mitchell. It is clear that, in our industry, success hinges on how well we communicate our rapidly evolving value proposition to an expanding customer base. We are convinced that the Boston Communications team will help us achieve our business objectives."

We are pleased that Mitchell has chosen Boston Communications to help identify and articulate their new corporate positioning and drive the public relations efforts, said Constantine Theodoropulos, President, Boston Communications. Through our market differentiation methodologies honed over fifteen years, we aim to help make Mitchell a recognized leader of business process management solutions for the automotive collision repair market.

About Mitchell

Mitchell International, Inc., founded in 1946 and headquartered in San Diego, California, is the leading provider of information products, software and eBusiness solutions for the insurance, collision repair, medical claims and glass replacement industries.

Providing services that enhance productivity, profitability and customer satisfaction, Mitchell facilitates several million electronic transactions between more than 16,000 business partners each month. Mitchell's own parts and labor database, a critical connectivity point between shops and insurers, is trusted for its accuracy and respected as the industry standard.

Hellman & Friedman LLC, the San Francisco-based private equity firm, acquired Mitchell from The Thomson Corporation in the Spring of 2000. Hellman & Friedman LLC was founded in 1984 and has raised and managed more than $4.8 billion of capital, which it has invested in over 40 companies. For more information on Hellman & Friedman, visit www.hf.com.

About Boston Communications

Boston Communications is a market differentiation firm using the power of public relations. The biggest challenge companies face is differentiating themselves from their competitors. Companies with lookalike" positioning fail to stand out and soon find themselves with dwindling market share. At Boston Communications, we believe that all sales problems are rooted in marketing and marketing problems are rooted in lack of market differentiation.

Since 1986 Boston Communications has been helping companies develop differentiated corporate and product positioning and driving that positioning into the market through 'power of the third party public relations programs. Boston Communications proven market differentiation methodologies and PR programs deliver results that generate increased sales, increased margins, and increased bottom line through lowered costs. Boston Communications is both a catalyst and partner in your marketing process.

For more information on Boston Communications, visit www.bcww.com.

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