Three Books Feature Rowena's, Inc. Norfolk's Gourmet Foods Company.

Rowena's, Inc., creator and producer of gourmet cakes and foods, located in Norfolk, Va. is included in three books.

(PRWEB) August 9, 2003 -- Rowenas, Inc., creator and producer of gourmet cakes and foods located at 758 West 22nd Street in Norfolk, is featured in three recently published (or soon-to-be-published) books. Debra J. Schmidt features Rowenas top-notch customer service in The Extra Mile-15 True Stories of Exceptional Customer Service. Chases Calendar of Events has added a special celebration for Rowenas. And Celebrate Virginia! is a new history cookbook co-authored by Rowena Fullinwider, founder of Rowenas.

The Extra Mile
Rowenas customer service was judged to be so superior that it qualified to be included in a brand new eBook, The Extra Mile-15 True Stories of Exceptional Customer Service by Debra J. Schmidt. In fact, Rowenas story is the first chapter in the book, and it tells of how founder Rowena J. Fullinwider goes the extra mile" for her customers. Heres a little excerpt from the book:

Owner Rowena Fullinwider is often called at home during the evening or on weekends because a customer is in desperate need of one of her delicious pound cakes.

We realize that the unexpected happens," says Rowena. People can find themselves entertaining unexpected guests, hosting a spur-of-the-moment neighborhood meeting, or coping with a death in the family. My customers know they can call me, and Ill come right down and open the shop to help them out. Customers are like family to me. Of course, I help them. In fact, sometimes I deliver our cakes right to their home!"

Rowenas excels in the little things as well. Visitors in Rowenas retail store and tearoom are welcomed with Southern hospitality and treated to delicious free samples while they browse.

Debra J. Schmidt, a.k.a. "The Loyalty Builder," helps companies increase their sales by building customer, employee and brand loyalty. The book is a glimpse into how Rowenas and 14 other businesses have gone the extra mile with their customers. The Extra Mile-15 True Stories of Exceptional Customer Service also includes more than 45 of the Loyalty Builder's best extra mile" tips. Order it online at http://www.theloyaltybuilder.com/extramile.html.

Chases Calendar of Events
Rowenas has also learned that Chases Calendar of Events, the ultimate reference calendar (published by McGraw Hill), will include Rowenas annual July event, Mermaids on Parade Birthday Bash," in its 2004 issue of the book. The book will be published in September 2003.

All around the City of Norfolk visitors find delightful mermaids welcoming them to Hampton Roads. Similar to Chicago's Cows on Parade, Norfolks mermaids display the artistic talents of local artists. Each July, Rowena's celebrates Rowenas Mermaids birthday with tastings in the retail shop, specials and tours of the facilities by appointment.

We always encourage everyone to take a tour of all the mermaids in Norfolk. Its a wonderful experience for the entire family. But you dont have to wait for a special time...drive past the mermaids, and be sure to come to see ours," says Fullinwider. If you end your trip at Rowenas, come in and visit us. Well treat you to samples of our cakes and curd sauces."

Celebrate Virginia!
As Virginia prepares to celebrate its 400th birthday in 2007, Norfolks nationally-known Cake Lady," Rowena Fullinwider, joined with two other authors, James A. Crutchfield and Winette Sparkman Jeffrey, to write a cookbook featuring the cuisine, hospitality and historical significance of Virginia.

Celebrate Virginia! (ISBN: 1-930604-96-3), published by Cool Springs Press, debuted in Hampton Roads recently and is available through Rowenas website, http://www.rowenas.com . Throughout the book are many tips and recipes developed by Rowena Fullinwider, her staff, friends and associates, as well as Virginia notables such as Senator John Warner and Willard Scott.

Sales are going well," says Fullinwider, and we have received so much positive feedback about the book. Many people have told us they are reading it from cover to cover!"

Rowenas celebrated its 20th anniversary on May 1, 2003. Located at 758 West 21st Street, Norfolk, VA 23517, the company is housed in a 15,000-square-foot facility containing a retail store, tearoom, offices, two warehouses and spacious kitchens. Rowenas employs 20 people full time and up to 125 seasonally. Its wholesale line of products can be found in over 2,000 gourmet and gift shops and catalogs across the United States, and to a limited extent, in Canada and Europe. Rowenas full-color retail mail order catalog is distributed to an ever-growing customer list throughout the world. Rowenas website, http://www.rowenas.com , carries full-color pictures of all the products featured in its catalog and customers can order these delicious goodies 24 hours every day.

To find out more call 757-627-8699 or 800-627-8699, or email cameron@rowenas.com. Visit Rowenas on the Web at www.rowenas.com.

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For more information contact:
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