Loyalty is something money cant buy.

The book aims to teach Managers and business owners how go about working 'smarter through developing relationships with your customers and with other relevant businesses.

"We are living on the edge of the information super highway, its time that we got out the emergency breakdown lane and into the fast lane of success."

Now, more than ever just being competitive isnt good enough. To compete in todays marketplace you need to be better, faster, and have a point of difference within your business that gives your customers a reason to do business with you and nobody else.

For many businesses, staying afloat is an everyday a struggle, but what they dont realise is that there are ways to work 'smarter and make more profit without the backbreaking work.

According to the dynamic new book Creating Loyal Profitable Customers, written by top motivational speaker Keith Abraham, the most leveraged way to do that is to implement a loyalty program that makes sure your customers keep coming back time and time again and bring their friends with them.

The book aims to teach Managers and business owners how go about working 'smarter through developing relationships with your customers and with other relevant businesses. Keith reveals the 'how tos as well as revealing valuable tools, techniques, ideas and strategies that ultimately help your business reputation to thrive along with your bottom line.

It reveals 47 tried and proven methods of increasing customer loyalty in your business as well as easy-to-use market-tested hints and tips that can be implemented in any business today with great effect.

Keiths own business, People Pursuing A Passion, which is built only through referrals, is a testament to the power of customer loyalty. How to harness that power is to focus your business around becoming a Service Partner, providing customers not only with a product or service that they need, but also with a reason to buy it from you and to tell others to do so also.

Keith believes that:

Now, more than ever, we need to move from being a Product Provider to a Service Partner. A Product Provider just sells a product with little or no service. A Service Provider sells a product and gives some service, but the service is only acceptable, not exceptional. A Service Partner on the other hand, is someone who knows who their customers are, what they do, and how they like to be served. Their customers receive a positive experience that they rave about to their friends, and they keep coming back because theyve been given a reason to return.

Your success in business, and in this ever-shrinking global marketplace we live and work in, will depend on your ability and willingness to change with the times. This book gives you the tools to fine-tune your business, so that you can travel at high speed on todays business super highway."

In fact Keiths stance is backed by market research and cold hard facts, which show that 68% of all customers who leave a business do so because of perceived indifference towards them by an owner, manager or employee. That 'couldnt care less attitude that has customers walking out the door never to be seen again, without so much as an explanation. You see, its also been shown that the typical business receives feedback from only 4% of their unhappy customers.

The key to solving that challenge is ensuring that your customers are kept happy in the first place, and doing that by nurturing a relationship with them and using strategies which keep your business firmly connected with their 'top of mind awareness. Its these strategies, practical tips and easy-to-implement systems that make Creating Loyal Profitable Customers a godsend for smart business owners.

But customer loyalty is not the only avenue of knowledge Keith takes his readers on a journey into - hes also skilled at motivating business owners to squeeze the very most out of their businesses, their team, and themselves. Having travelled the circuit as a much lauded motivational speaker, Keith is not reluctant to divulge his own little 'pearls of wisdom, successes and failures on his road to success.

So, what secrets can we give out to help your business find its niche and capitalise on providing exceptional and memorable service? Simple. Know who your customers are, what they want and how they want it and youre half way there. Then, once you know that, set about coming up with customer loyalty programs, strategic alliances, piggy back endorsements, referral systems and profit sharing arrangements that maximise the potential of every customer who walks through your door.

Here's what people are saying about 'Creating Loyal Profitable Customers':-

"I must admit I could not put it down. I picked it up yesterday afternoon and essentially finished reading it last night! A great read! There is some really good stuff in there and I would like to congratulate you on what I consider to be an excellent publication."
   Michel Scutts   
   National Manager, Compliance and Business Development,
   AMP Financial Planning

To find out how you go about doing that, its well worth grabbing yourself a copy of Creating Loyal Profitable Customers, contact People Pursuing a Passion on 61 7 3367 3455 or visit their Web site on http://www.keithabraham.com.au RRP $24.95. Be sure to enrol in his free on-line Weekly Motivator program using the password: Loyal Customers.

About Keith Abraham

Keith was awarded the title of Certified Speaking Professional (CSP) by the National Speakers Association, which makes him one of the top 25 speakers in Australia. Keith Presents over 150 paid presentations a year, sharing his thought provoking ideas to literally tens of thousands of people each year which has been dubbed Australia's foremost expert on implementing customer loyalty strategies.

Whether he is coaching people one-on-one, conducting a workshop for a group, or speaking in front of hundreds of people at a conference, Keith has an amazing ability to endear himself to his audience, and awaken a spark in people, exciting them about realising their untapped potential.

He has written for several business magazines and publications, although this is his much-awaited debut book on personal and business motivation.

One of the things that makes Keith different from many keynote speakers is that he really does 'walk his talk - practicing what he preaches.

He is a product of his own teaching, from his humble beginnings as a weed inspector to the manager of 65 staff with a $15 million budget, and these days working with some of Australias 'whos who in business, he has been hands-on and lived out each position with the enthusiasm and intelligence that have made him who he is today.

Theres no hype, just common sense, easy-to-relate-to strategies that people from any rung on the corporate ladder can benefit from.

In fact, this is what Rhonda White, Executive Director of Terry White Group has to say:
Keith has shown us a way to add value to our customers in such a way that it turns them into loyal advocates."

Keiths unswerving commitment to producing results for his clients has seen him become one of Australias best performance enhancement professionals, working with some of Australias leading organisations.

Bob Hagley, Director of Sales for Conrad Jupiters put it this way:

If you want to motivate and stimulate your sales force towards success, then Keith is the man for the job."

To find out how you go about doing that, its well worth grabbing yourself a copy of Creating Loyal Profitable Customers, contact People Pursuing a Passion on 61 7 3367 3455 or visit their Web site on http://www.keithabraham.com.au. RRP $24.95. Be sure to enrol in their free on-line Weekly Motivator program using the password: Loyal Customers