Old and new media under critical review. Workshop on the integration of broadcasting and On-line, speakers from 7 countries. Prix Europa and RBB invite you to a workshop to mark the opening of the IFA World of Consumer Electronics trade fair in Berlin on 29 August 2003.

The topic: "Integrating Broadcasting and On-line; the Content, the Management and the Technology." Speakers from seven European countries will discuss successful future broadcasting strategies with the participants.

(PRWEB) August 13, 2003 -- Prix Europa and the European Broadcasting Union (EBU) invite you to a workshop on "Integrating Broadcasting and On-line: the Content, the Management and the Technology" on 29 August 2003 in Berlin. Dagmar Reim, Director of RBB, will open the one-day event, which is supported by the IFA World of Consumer Electronics trade fair and Rundfunk Berlin-Brandenburg (RBB). It will be chaired by David Wood, Head of New Technology at the EBU.

Speakers from the UK, Denmark, Finland, Ireland, Austria, Germany and the Netherlands will inform the participants about the situation in their respective stations and present concrete examples to illustrate obstacles to -- and opportunities created by -- interaction between television, radio and the Internet.

For example, Graham Dixon, Development and International Executive, BBC3, will report on the relationship between cultural radio and the new media at the BBC. Gerhard Stoll, chief engineer at the Institute of Broadcasting Technology (Munich), will look into how far interactive television can go, while Jonathan Marks of Radio Nederland Wêreld will analyse the tension between technology and creativity.

There will be a discussion with all participants on past experience, synergies and strategies for the future. The workshop will take place from 9.00 to 17.00 in the RBB Television Center and can be followed by a visit to the "Long IFA Night". Registrations and press accreditations are still possible up until 20 August and a free of charge: just call Prix Europa direct or send us an eMail.

Prix Europa successfully integrated its own Internet category into the competition three years ago. This year there will already be 2 categories for online projects. Entries are currently piling in from 40 countries for the eight categories of Prix Europa 2003.

The best European television, radio and Internet productions of the year will be sought in Berlin and Potsdam from 11 to 18 October.

RBB is simultaneously the host and the home of the operational management of the Prix Europa competition, which has been held every year since 1987. Prix Europa is supported by: Council of Europe, European Parliament, European Commission, European Cultural Foundation, European Broadcasting Union, MABB, Land Berlin, Land Brandenburg, Press and Information Office of the Federal Government, ARTE G.E.I.E., FranceTélévisions, Nederlandse Programma Stichting, Österreichischer Rundfunk, ZDF and RBB.

Tel.: + 49 30 - 3031 1612
prix-europa@rbb-online.de
www.prix-europa.info