Yoplait Dairy Crest launch Trainers for Life SMS promotion.

Sponge and Attention launch YOP on pack promotion

(PRWEB) August 13, 2003 -- This week, the Hoxton based Marketing Agency, Attention, launched their latest on pack SMS promotion for Yoplait Dairy Crest, using an application provided by their Mobile Solutions company, Sponge. The promotion will appear on over 4 million bottles of YOP; consumers are invited to check whether they have won A Pair of Trainers for Life - a new pair of trainers every year for 60 years! Other prizes include 1000s of JD Sports gift vouchers and free bottles of YOP. The promotion runs until December.

Using another of Sponges applications, Attention have also set up an easy to manage, opted in, mobile database for Yoplait Dairy Crest. Anyone entering the main "on pack" competition can opt in to receive further information and offers from Yoplait Dairy Crest brands. The application records the preferred flavour and size of bottle bought which enables future messages and promotions to be tailored to each individual. Messages to the subscribers can be sent in moments from a web browser and the application automatically handles all of the subscriptions and opt outs.

At Attention, our philosophy encourages us to provide creativity and service throughout every industry channel. Sponge have worked alongside us successfully to develop a smooth running and innovative promotion." said Charlie Giles, Account Manager at Attention.

Dan Parker, co-founder of Sponge "All the functionality is already built and is flexible enough to suit 99% of on-pack mechanics which means we can be very cost effective compared to other providers. The whole service was set up in an hour."

Sponge's Client Services Director Douglas McDonald commented, "We're always ridiculously pleased to see our services out there on the shelves."

About Sponge: Sponge supplies the technology, knowledge and skills to empower agency partners across the marcoms spectrum to deliver SMS and other mobile services to their clients.

For more information: call Douglas McDonald on 020 7372 0456 or email on Douglas@asksponge.co.uk www.spongegroup.com