KNOWIFI SOFTWARE ACQUIRES KEY PATENT APPLICATIONS AND SOFTWARE FROM TABULA RASA

Company Will Provide Solutions for Gaming, Convention, Hotel, and Retail Industries

SAN DIEGO, CA (PRWEB) August 13, 2003 -- Knowifi Software (Knowifi") -- (www.knowifi.com) today announced that it will exclusively license the worldwide rights to Tabula Rasa, Inc.s pending patent applications and software for use in the gaming, convention, hospitality, and retail industries. Knowifi is a software company that develops wireless CRM solutions allowing companies to detect, identify and track individuals in real-time.

Tabula Rasa is an intellectual property development firm that funds and develops new technology-based intellectual property assets. Knowifis Customer Tracking Solutions will initially target the casino gaming industry.

In todays hospitality market meaningful customer interaction opportunities are limited. Companies are finding that in order to increase revenue and ROI its customer services must reach the appropriate customer at the opportune time. Therefore, in order to deliver better customer satisfaction companies must either hire more personnel to achieve their goals or use technology to improve customer service data collection, delivery, measurement and reporting to show which customer services most improve top-line and bottom-line impact.

Knowing where customers go, what they do and when while on a companys property improves pro-forma marketing program estimates and after-program reporting, increasing program efficacy and revenues. To date budgets have been drained on marketing programs that were unable to provide relevant customer data that was too difficult or expensive to collect.

Locating People in Real-time Using Existing Infrastructures

Timing, Location, and Context" (TLC) is a common set of guiding principles for guest relationship management (GRM), a travel & tourism extension of customer relationship management (CRM). Obtaining optimum delivery of guest services using the principles of TLC is crucial to gaining advantage over competitors and creating ROI. TLC plays a key role in back office operations, too. Marketing productivity is about getting the most from the information you can gather, for both real-time and pro-forma purposes.

Knowifi is developing two Customer Tracking Solutions with the ability to locate people indoors, in real-time, while delivering useful profile and traffic data to front-of-the-house staff, enabling targeted interaction. A type of Global Positioning System (GPS) for inside buildings, Knowifis Tracking Solutions are based on RFID, as well as wireless LAN infrastructures already prevalent in many hospitality and retail locations.

Marketing and Guest Management Made to Measure

Companies can gain valuable marketing insight on individuals from traffic tendencies to buying patterns. Knowing exactly where people are and what they are interested in can help property or event marketers tailor or create new products and services, thus offering more personalized experiences, driving greater customer satisfaction and increasing revenues. Knowifi Customer Tracking Solutions make property or event marketing departments smarter and their efforts more profitable.

Knowledgeable employees also help drive guest satisfaction. But with a dynamic mix of guests, products, services, special offers and marketing campaigns, the challenge is keeping staff service consistent with the value of the customer to the company. Revenues may be lost by not having relevant, pertinent information on hand. With Knowifi Customer Tracking Solutions, staff do not have to know every high-value customer personally, but can be alerted to the presence of someone they should know about, and then instantly view current customer profile information. Armed with this knowledge, staffs are able to anticipate customer needs resulting in greater customer satisfaction.

About Knowifi Software

Knowifi Software develops wireless CRM solutions allowing companies to detect, identify and track individuals in real-time. Companies that need to know more relevant data on individuals important to their business now have the ability to locate people indoors, in real-time, while delivering useful profile and traffic data to employees and back office systems. Knowifis Customer Traffic Solutions are based on RFID, as well as wireless LAN infrastructures already prevalent in many hospitality and retail locations.

The company was founded in early 2003 and is based in Del Mar, California.