Madsoul -- A growing presence in Hip Hop apparel category.

Responding to increased growth and overall sales, Madsoul Clothing Company (Madsoul) has opened its expanded showroom in New York City at 1385 Broadway. Product line features apparel and accessories based on the four elements of Hip Hop culture -- The MC, The DJ, break dancing and graffiti art.

Madsoul has retained the services of Erick Crawford formally Marketing Manager of Akademiks to handle all product placement responsibilities. Through Mr. Crawfords efforts Madsoul has received recognition from MR Magazine, DNR, YRB magazine, XXL magazine, AJ from 106 & Park on BET, The Wire on HBO, and The Source Magazine.

The Fall 03 line, known for its grassroots appeal, can be found at retailers, nationwide, particularly within the urban segment.

As expected we had tremendous success with Madsouls summer collection and after viewing The Fall '03 collection we are sure Madsoul will continue to be one of our top brands." Said Drjays.com buyer Vallerie De Charete.

Madsouls increased presence at MAGIC will feature the their Spring 04 Collection which has expanded to include a new denim collection in the spirit of the four elements. In addition, Madsoul will be co-sponsoring a party with Levis at MAGIC that will be held on Tuesday August 26, 2003 at The Joint at Hard Rock Hotel and Casino.

For more information contact: Marc D'Amelio 212-221-5990 marc@madsoul.com