LAMPS PLUS and Lightolier Partner for Online Lighting Planner

LAMPS PLUS, the leading specialty lighting retailer and online merchant, has joined forces with lighting manufacturer Lightolier Inc. to showcase Lightolier track lighting products in an innovative online lighting planner at www.LAMPSPLUS.com.

LAMPS PLUS and Lightolier Partner for Online Lighting Planner

Chatsworth, CA (PRWEB) August 12th, 2003 -- LAMPS PLUS, the leading specialty lighting retailer and online merchant, has joined forces with lighting manufacturer Lightolier Inc. to showcase Lightolier track lighting products in an innovative online lighting planner at www.LAMPSPLUS.com.

The planner will allow consumers that visit LAMPSPLUS.com to specify room dimensions, voltage systems, lighting needs and product types, then receive a list of necessary components necessary to actually build the project.

"Lightolier is excited about participating in this new online venture," said Ken MacKenzie, Director of Marketing. "Allowing customers to choose a track lighting system that meets their own unique needs and architectural requirements is a perfect use of the Internet medium."

The application at LAMPSPLUS.com will drive visitors through a step-by-step process of choosing various track system features and specifications. The users final selection can then be saved, e-mailed or add to an online shopping cart for immediate purchase.

"We have had great feedback from customers on all our other online tools and lighting project planners," says LAMPS PLUS President Dennis Swanson. "If a consumer is actively involved in making choices and specifying job requirement, they're much more likely to buy online, and they're much happier with the product at the end of the day."

The Lightolier online planner tool will be launched on www.LAMPSPLUS.com this fall and is expected to be used by more than twenty thousand online shoppers a month.

About LAMPS PLUS:

Established in 1974, LAMPS PLUS is the nation's largest specialty lighting company, with over 40 state-of-the-art superstores throughout the western United States. Serving over five million customers each year, the company carries the largest selection of functional and decorative indoor and outdoor lighting products with a low price guarantee on every item.

Other services include free in-home lighting consultations, in-store lighting seminars and installation services from expert, licensed electricians in superstore areas. American Lighting Association certified lighting professionals are available to offer product recommendations and lighting advice in every store, by phone or online at LAMPSPLUS.com.        

Press Contact:        
Tracey Jong
Director of Internet Marketing
LAMPS PLUS
20250 Plummer Street
Chatsworth, CA 91311
818-886-5267
tjong@LAMPSPLUS.com

About Lightolier, Inc.:

Headquartered in Fall River, Massachusetts, Lightolier is dedicated to providing creative solutions for both commercial and residential lighting needs. Visit the Lightolier website at www.Lightolier.com
Press Contact:        
Michael Trainor
Account Coordinator
Trainor Advertising
(401) 435-4875 x236
(401) 435-4877 fax
MichaelT@Trainoronline.com

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