MATRIX MARKETING GROUP TEES UP PRODUCT LAUNCH FOR ITINERATIONS. Matrix Marketing Group Hired by Itinerations to Launch New ToThePin Personal Pro Golf Product.

Matrix Marketing Group, Inc. today announced that it signed an agreement with Itinerations, LLC, located in Boulder, Colorado, to create a product launch strategy and deliver product launch implementation services for its new ToThePin Personal Pro product. Itinerations objectives are to launch and drive awareness for ToThePin Personal Pro into the U.S. marketplace and accelerate its growth strategy.

DENVER and FORT COLLINS, CO (PRWEB) August 16, 2003 -- Matrix Marketing Group, Inc. today announced that it signed an agreement with Itinerations, LLC, located in Boulder, Colorado, to create a product launch strategy and deliver product launch implementation services for its new ToThePin Personal Pro product. Itinerations objectives are to launch and drive awareness for ToThePin Personal Pro into the U.S. marketplace and accelerate its growth strategy.

Itinerations has integrated Global Positioning Satellite (GPS) technology and its ToThePin Personal Pro software with the latest in emerging handheld Personal Digital Assistant (PDA) technology, allowing golfers of all levels to improve their game and have more fun. ToThePin Personal Pro provides the golfer with data while on the course, showing the golfers exact distance, based on their current position, to the pin or other marked objects, club selection assistance and the ability to record and save every shot taken.

While off the course, the product enables the golfer to review their game by providing a database full of analysis and game-improvement strategies utilizing the golfers own statistics, which have been downloaded from their round on the PDA.

While there are many GPS golf devices and Scorecard applications on the market today, Itinerations is unique. Itinerations provides golfers with their own personal assistant pro and caddy, all in one product, that captures and provides analysis on each round played via the Internet.

Matrix Marketing Group provides us with an end-to-end marketing solution that it truly co-sourced for our marketing needs," said Mike Mitchell, director of business development of Itinerations. They are developing everything from our integrated marketing plan to the tactical execution of our branding, advertising, channel, and marketing communications programs."

Matrix Marketing Group works with entrepreneurs and start-up companies like Itinerations drawing on our expertise making it a perfect fit," said George Schildge, president of Matrix Marketing Group. We work side-by-side with their management team to help build flexible, innovative companies by delivering go-to-market strategies and execution guidance to drive sustainable long-term growth, profitability and ensure the return on their marketing investment."

About Matrix Marketing Group

Matrix Marketing Group unlocks the growth potential in companies. Matrix Marketing Group specializes in helping small and emerging companies achieve profitable growth by getting the maximum results from their sales and marketing investments. Were unique by providing a greater range of marketing services than independent consultants, but more affordable than traditional marketing agencies. Matrix Marketing Group specializes in providing strategic marketing plans, implementation services, co-sourced marketing management, and marketing communications services.

The company can be reached at 970-224-9708, info@mmg-us.com or at www.mmg-us.com.

About Itinerations

Itinerations, LLC specializes in helping golfers improve their game. ToThePin Personal Pro, designed for golfers of all levels, helps the individual golfer on the course by providing exact position distances, assists in club selection tracking each shots distance and accuracy, and analyzes the golfers game while off the course for game improvement strategies via the Internet. For more information, please visit the ToThePin Personal Pro web site at info@tothepin.com, www.tothepin.com or call (303) 619.7441.

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