New Marketing Tool Promotes Client Contact While Generating Income

The Visual Mouse Pad bypasses these obstacles by introducing a new and innovative marketing product and concept for overcoming poor practices and communications, while providing information via the Internet that is both requested and expected by the end user.

San Jose, California -- August 14, 2003 - Businesses and organizations are constantly striving to find effective ways in which to reach their clients, customers, and members. While computer technology should aid in these efforts, the widespread problem of SPAM, as well as the pending legislation for limiting and restricting telemarketing calls, has somewhat diminished the results that most companies had hoped to achieve.

Robert Rodarte, CEO of Visual Mouse Pad, explains that this product is not only a promotional item, but an extremely effective marketing tool like no other in the industry today. It gives businesses and organizations the opportunity to both reach their target audience via accepted communication methods, while presenting multiple opportunities to generate income."

The two most prevalent streams of income result from initial purchase/sale of the mouse pad, and residual income from advertising dollars. The first is generated by the sale of the mouse pad itself whereby the distributor purchases the mouse pad wholesale and applies a traditional markup of varying percentages.

The second is through the advertising delivered via the optional, weekly inserts. These inserts are customized based upon the business or organizations requirements, and include general information, reminders, notes, a calendar of events, etc., along with links back to the business or organizations web site. A business or organization only pays for inserts that are actually printed, and receive a percentage back of the link cost. Rodarte also states that the Visual Mouse Pad is free to the end user."

According to John Carcich, inventor and patent holder for the Visual Mouse Pad, this design allows for 100% customization with a business or organizations name, logo, tag line, mission statement, etc. and can include personalization with an individuals name. The printing technology used allows for unique design shapes to be created on-the-fly," making it ideal for any industry. The special material facilitates better gripping by the mouse, and window cleaner is all thats needed to ensure the surface stays clear so that the mouse pad insert is easy to view."

One of the additional benefits of the Visual Mouse Pad is that it allows a business or organization to distribute information according to demographic group. With our Lazar Marketing approach, specific groups of clients, customers, employees, members, etc. receive information that is targeted just to their individual needs," states Rodarte. This gives companies 100% control over what that target audience receives, how often they receive it, and what information they should read."

Visual Mouse Pad was created by individuals who strive to offer unique products and services to businesses and organizations. These products and services are designed to aid in the delivery of informative and educational information, while simultaneously developing a stream of immediate and residual income. The goal is to show that positive marketing communications and financial return can work together to achieve the desired outcome.

For more information about Visual Mouse Pad, please contact Robert Rodarte at (650) 670-7476, or visit www.internet-mouse.com. To sign up and receive a sample mouse pad, visit www.visualmousepad.com.

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