Paranoid PR Launches National PR Campaign for Matthew Zachary.

New National Campaign to Encompass All Major Media, and Pave the Way for Newest Album Release Every Step of the Way"

Hollywood, FL (PRWEB) August 17, 2003 --- Acclaimed entertainment and creative Public Relations firm Paranoid PR announces a major new PR launch and visibility campaign for celebrated musician, composer, speaker, and celebrated pianist Matthew Zachary.

Were very privileged and excited to announce a new visibility campaign and PR push for Matthew Zachary," comments Paranoid PRs head and founder Angela D. Mitchell. Matthews music and incredible story of survival have touched the lives of thousands of people all over the world. Were honored at the opportunity to promote his work and terrific albums -- and most of all at the chance to bring his message of hope to millions more."

A classically-trained musician who succeeded despite a battle with cancer and the temporary loss of the use of his left hand, Matthew Zacharys story is one of triumph and success even in the face of overwhelming odds.

With a top CD release to date with Scribblings, and a brand-new CD release to go out to the public now (Every Step of the Way), Zacharys music is a lush, masterful blend of musical styles and influences that nevertheless always result in lyrical melodies and unforgettable moods and moments. From jazzy, lightfooted improvs, to gentle lullabies, to classically inspired compositions, his albums bridge the gaps between New Age, Light Jazz, and Adult Contemporary -- representing a unique, fresh, and always radio-friendly sound that is unmistakably his own. Through his albums, and their assortment of beautiful, resonant, and emotionally-charged compositions, Matthew movingly and convincingly communicates his tale of triumph over tragedy.

However, Paranoid PRs new campaign launch for Zachary will encompass far more than his albums, but also his concert appearances and speaking engagements as well.

The firm will also promote Zacharys charitable activities, as well as his passionate and dedicated motivational endeavors. As the founder of the 'Be Authentic program, Matthew has quickly become one of the countrys most popular and inspirational speakers and entertainers, traveling the country and working to inspire hope in others battling catastrophic illness.

In these appearances, Matthew discusses his own remarkable cancer survival, and helps his audiences to focus on education, motivation, inspiration, and cultural stimulation (music and the arts as a tool for personal empowerment, wellness, spirituality, and healing). These acclaimed appearances also often involve the performance of Matthews own music and compositions, offering direct relevance and impactful significance to the stories he relates. This utterly unique combination of music and message means that Matthews appearances are consistently memorable, highly original and truly compelling.

In addition to his role as an Ambassador for The American Cancer Society, Matthew is also a Founding Board Member of the Education Advisory Committee, at the National Foundation for Alternative Medicine in Washington, D.C. Having appeared at dozens of venues worldwide, Matthew's presence and his music have been embraced at well over 100 hospitals, wellness centers, and cancer clinics to date. His music is also clinically endorsed by leading physicians, surgeons, nurses, health organizations and music therapists, including such distinguished experts as bestselling author Dr. Bernie Siegel (Love, Medicine & Miracles) and many others.

His audiences have included physicians, oncologists, nurses, social workers, researchers, therapists, practitioners, hospital administrators, pharmaceutical marketing and sales divisions, pediatric and adult cancer patients and their families, corporate executives, performing arts enthusiasts, and of course, the general public.

Matthews corporate clients and sponsors, meanwhile, include Apple Computer, Lucent Technologies, Bristol-Myers Squibb, Merck, Schering-Plough, Novartis, Pharmacia, Roche, The Mayo Clinic, The American Cancer Society, The National Coalition for Cancer Survivorship, and many more. More than 70,000 copies of Matthew's albums have been distributed since 2002 -- all are available for purchase exclusively at www.MatthewZachary.com.

About Paranoid PR

Founded over ten years ago to promote creative and high-tech companies everywhere, Paranoid PR has promoted some of the worlds most exciting and talented creatives. A proud member of the Public Relations Society of America, Paranoid PR has promoted everything from animators and ad agencies, to editors, audio and music creatives, plus stock photography and footage companies, directors, producers, production houses, and everything in between.

Recent campaigns by Paranoid PR include promotions for clients on topics including many of 2003s most successful feature films, as well as television shows, photographic exhibits, CD releases, and much more. The firms current clients can be found from Sydney, to London, Winnipeg, New York, Los Angeles, and Seoul, Korea -- as well as dozens more.

To discuss the new worldwide campaign launch for Matthew Zachary and his performances, appearances, and popular CD releases, or for further information, please call publicist Angela Mitchell at (954) 983-5877 or e-mail Paramitch@aol.com. Or, to speak with Matthew Zachary directly, please call (917) 696-5656 or e-mail MZ@MatthewZachary.com.

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