Regional Technology Alliance Selects GCS-PR for Strategic Counsel

GCS-PR (Gable-Cook-Schmid) has been selected by the San Diego Regional Technology Alliance to provide strategic public and media relations consulting for the industry group. The account will be led by GCS partner Jon Schmid.

San Diego, CA August, 2003 --- GCS-PR (Gable-Cook-Schmid) has been selected by the San Diego Regional Technology Alliance to provide strategic public and media relations consulting for the industry group. The account will be led by GCS partner Jon Schmid.

GCS will advise The San Diego RTA on its campaign to save the California Technology Investment Partnership grant program, which was cut from the current version of the state budget. The agency will also provide ongoing public relations and media relations consulting as part of an ongoing effort to promote the San Diego Regional Technology Alliance and the services it provides for local high technology companies.

We selected Gable-Cook-Schmid during this critical time for the RTA because of their excellence in strategic planning and their inside knowledge of media relations," said Tyler Orion, director of the San Diego Regional Technology Alliance. And they are so plugged in with San Diego technology -- they have a terrific track record with several prominent local technology companies and with promoting the region as a tech capital."

The RTA is an example of the type of industry group that built San Diego into a technology capital and we are very pleased to be working with this top tier organization," said Jon Schmid, GCS partner. The CalTIP grant in particular is important and effective at commercializing technology -- the key to building a technology cluster -- and we will work to get this program reinstated into the budget for next year."

GCS represents companies in a broad range of industries, including financial services, biotechnology, real estate and development and technology. Some of GCS Public Relations clients include Forward Ventures, the largest Southern California venture fund focused exclusively on the life sciences, Epicyte Pharmaceuticals, The Metropolitan Transit Development Board, The La Jolla Institute for Molecular Medicine and the San Diego Film Festival.

About the RTA

The San Diego Regional Technology Alliance (www.sdrta.org) is a private non-profit corporation that promotes sustainable technology growth in the region by providing direct business assistance to entrepreneurs and high tech and biotech companies, programs to bridge the digital divide, and research and education to help shape public policy and forge effective collaborations.

About GCS-PR

GCS (Gable, Cook, Schmid) represents a new breed of public relations firms. The agency was created by seasoned public relations and former media professionals as a more effective alternative to most marketing communications models where daily contact with senior staff is rare. GCS builds customized teams of specialists with the depth and breadth of specific industry knowledge and relationships that ensure clients achieve their business and marketing goals.

GCS is the only firm in the West with two Pulitzer Prize nominees on staff; its senior team members boast an average of 20 years experience. Additional information is available at www.gcs-pr.com.

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