San Diego Film Festival Selects GCS-PR

The San Diego Film Festival, an annual celebration of film produced by the San Diego Film Foundation, announced today that it has selected GCS-PR (Gable-Cook-Schmid) to direct the 2003 Film Festival public relations and strategic marketing communications efforts. The Festival will be held September 17-21 in the historic Gaslamp Quarter.

SAN DIEGO, CA (PRWEB) August 25, 2003 -- The San Diego Film Festival, an annual celebration of film produced by the San Diego Film Foundation, announced today that it has selected GCS-PR (Gable-Cook-Schmid) to direct the 2003 Film Festival public relations and strategic marketing communications efforts. The Festival will be held September 17-21 in the historic Gaslamp Quarter.

GCS-PR is, hands down, the best firm for the job," said Robin Laatz. The results they produced for last years festival were outstanding. Their creativity coupled with extensive experience in the entertainment industry makes them the perfect partner for the San Diego Film Festival."

GCS will counsel the Festival on overall marketing strategy, will serve as liaisons to celebrities and filmmakers in town to book all related publicity, as well as foster media relations both locally and nationally with entertainment and motion picture trade media. Jennifer Chidester, account manager, will lead the San Diego Film Festival campaign.

Last year, GCS earned a national Bulldog PR award in the entertainment category for their work on the Festival. The agency reached more than 30 million in audience impressions for the 2002 Film Festival by securing more than 60 print and online articles, 10 radio spots and 30 broadcast television features, including Entertainment Tonight and Access Hollywood.

The San Diego Film Festival, a five-day event that features more than 75 domestic and international feature length, documentary and short films, brings Hollywood south by uniting the local film community with some of Tinsel Towns hottest names and industry gurus.

The Festival hosts intimate Q&A discussions with dozens of filmmakers and celebrities, nightly post-screening parties, expert workshops and panels, an Opening Night Premiere Party and the exclusive Actors Ball and Awards Ceremony.

Last years Festival boasted more than 15,000 attendees, 75 films, 25 premieres, 16 sold-out screenings and eight sold-out industry panels. Attendance for 2003 is expected to be near 20,000. A full schedule of films will be announced later this month.

ABOUT SDFF: HOLLYWOOD SOUTH
The San Diego Film Festival, an annual celebration of film produced by the San Diego Film Foundation, will be held Wednesday, Sept. 17 through Sunday, Sept. 21, 2003 in San Diego's historic Gaslamp Quarter. The competitive five-day event highlights more than 70 films, showcasing the best in American and International feature, documentary and short films.

The Festival, dedicated to celebrating the Art and Craft of Acting, brings Hollywood south by tapping industry gurus for educational workshops and hosting Tinsel Towns brightest stars in downtown San Diego. The Festival will include Q&A sessions with filmmakers and their cast, guest appearances by nationally recognized film artists, nightly receptions with the filmmakers, an Opening Night Premier Party, our exclusive Actor's Ball and Award Ceremony as well as a closing night Wrap Party. For more information, visit www.sdff.org.

ABOUT GCS PUBLIC RELATIONS
GCS (Gable, Cook, Schmid) represents a new breed of public relations firms. The agency was created by seasoned public relations and former media professionals as a more effective alternative to most marketing communications models where daily contact with senior staff is rare. GCS builds customized teams of specialists with the depth and breadth of specific industry knowledge and relationships that ensure clients achieve their business and marketing goals.

GCS is the only firm in the West with two Pulitzer Prize nominees on staff; its senior team members boast an average of 20 years experience. Additional information is available at www.gcs-pr.com.

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