ADTECH wins major new UK client

Reed Business Information (RBI), the leading business to business publisher in the UK, has chosen ADTECH as its online marketing technology partner.

(PRWEB) August 20, 2003 -- RBIs 40 online services, including www.totaljobs.co.uk http://www.totaljobs.co.uk/ and www.newscientist.com http://www.newscientist.com/, now book, manage, deliver and report their online advertising using ADTECH technology.

According to RBI managing director Iain Melville, the decisive factors in choosing ad-serving technology from ADTECH were service and price.

ADTECH had a representative on location to oversee our ad-serving changeover from day one," says Iain. This made it possible to adapt the new system in record time. With our large website portfolio, that is no small job. We could not have imagined a better start for our collaboration with ADTECH."

With the addition of Reed Business Information to its client list, ADTECH has extended its UK portfolio. The Germany-based technology service provider has been training and supporting users of its software in London since opening an office in the British capital in October 2000. Banner delivery for Europe is carried out by the central ADTECH data centre in Frankfurt.