Sane Solutions to Integrate NetTracker Online Behavior Data with Best Softwares SalesLogix

Sales forces armed with clickstream intelligence can decrease sales cycles and target prospects based on their online interests

For more information contact:
C. Decker Marquis         
Sane Solutions, LLC         
http://www.sane.com         
(401) 295-4809         
decker@sane.com         

Kristina Frankel   
Best Software
(480) 444-1317
kristina.frankel@bestsoftware.com

Sane Solutions to Integrate NetTracker Online Behavior Data with Best Software's SalesLogix

NORTH KINGSTOWN, RI and SCOTTSDALE, AZ (PRWEB) August 19, 2003 --- Sane Solutions, developers of the NetTracker(R) line of Web analytics software, and Best Software today announced that Sane has joined the SalesLogix Technology Partner program to add NetTracker online behavior intelligence to SalesLogix. Sales forces using SalesLogix will now have the ability to view their sales contacts' online behavior, loaded from the NetTracker Web data warehouse, within the SalesLogix user interface for enhanced customer intelligence.

Online behavior data arms SalesLogix users with the knowledge of which pages, products, and content prospects have most recently and most frequently viewed on their Web site. "With this kind of insight, sales professionals know not only the best times to call, but the right products to offer based on their prospects Web behavior," said Chris Reich, director of SalesLogix product management, Best Software. "The result of this kind of intelligence is more effective sales."

Using SalesLogix, sales forces can also extract ripe prospects for telemarketing campaigns based purely on their online behavior, supplied by NetTracker, such as prospects that have spent more than 20 minutes on the Web site viewing a specific product line. " telemarketing campaign to sell retirement savings plans will be much more successful when directed toward leads that can be identified as having recently spent significant time browsing retirement savings plans," said Jim Rose, CEO of Sane Solutions.

"Users can also drill down from SalesLogix directly to a NetTracker clickstream report which shows the specific product pages each prospect viewed. With this information in hand, sales forces can approach a prospect on their next call not only about their retirement savings plan needs, but specifically about the investment fund options that they already viewed online."

Both the NetTracker and SalesLogix software, as well as professional integration services, are available through Sane Solutions and SalesLogix business partners, respectively. For more information, visit http://www.sane.com or http://www.saleslogix.com.

About Sane Solutions
Founded in 1996, Sane Solutions develops and markets the award-winning NetTracker line of Web analytics software. The NetTracker line provides detailed Web site traffic reporting, including individual visitor clickstream analysis, visitor segmentation analysis, dynamically generated content analysis, and more.

NetTracker products are used worldwide by Global 2000 corporations, educational institutions, government agencies and ISPs. Customers include: American Honda Motor Co., Inc., Fairchild Semiconductor, GEICO Direct, Goldman Sachs, The Hartford, Prodigy and more. Sane Solutions' strategic partners include Business Objects, Cognos, MicroStrategy, Best Software, Oracle, Macromedia (Allaire), Microsoft, Sun-Netscape Alliance, IBM, Hewlett-Packard and more.

Sane Solutions, LLC, is a privately held limited liability company located in North Kingstown, Rhode Island. For more information please contact Sane Solutions LLC, 35 Belver Ave., Suite 230, North Kingstown, RI 02852; tel. 800-407-3570 or 401-295-4809; http://www.sane.com.

About Best Software
Best Software offers leading business management products and services that give more than 1.7 million small and mid-sized customers in North America the insight for success throughout the life of their business. Its parent company, The Sage Group plc (London: SGE.L), supports 3.1 million customers worldwide and has revenue of approximately $870 million.

For more than 25 years, Best Software has delivered easy-to-use, scalable and customizable applications through its portfolio of leading brands, including Abra, ACT!, CPASoftware, FAS, MAS 90, MIP, Peachtree and SalesLogix, among many others. For more information, please visit the Web site at www.bestsoftware.com or call (866) 308-BEST.

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NetTracker(R) is a registered trademark of Sane Solutions, LLC. Other company and product names may be trademarks of the respective companies with which they are associated.

(C)Best Software, Inc. All rights reserved. All other trademarks and copyrights are the property of their respective holders.